RELX · 2 months ago
Senior Manager, Segment Marketing Strategy
Cambridge, MA
Full-time
Onsite
Mid, Senior Level
$59K/yr - $99K/yr
7+ years expRELX is a global leader in information and analytics, helping researchers and healthcare professionals advance science and improve health outcomes. They are seeking a Senior Manager, Segment Marketing Strategy to lead the development of audience segmentation and marketing strategy across the Academic Leaders and Funders portfolio, ensuring a strategic foundation that drives growth and relevance through insight-led marketing.
AnalyticsBusiness Information SystemsConsultingInformation ServicesInformation TechnologyInsuranceRisk Management
Responsibilities
Develop and maintain Elsevier’s audience segmentation model, including tiering, targeting criteria, and audience prioritization
Define and evolve audience-specific go-to-market strategies across academic, government, and funder segments
Partner with the broader marketing organization (e.g. field and shared services) to embed audience strategy into campaign execution
Translate audience insights into strategic focus areas that inform campaign planning and resource allocation
Embed segmentation and prioritization models into annual planning and campaign development
Provide strategic input into briefs, messaging, and positioning decisions
Support regional localization and field marketing alignment
Monitor campaign performance by segment and recommend targeting refinements
Collaborate with marketing operations and analytics to develop dashboards and KPIs linked to audience performance
Report on segment-level progress against pipeline and engagement goals
Contribute to team-wide GTM and persona frameworks
Enable broader marketing teams to adopt and apply segmentation in their daily work
Promote a customer-first, audience-led approach to planning across teams
Qualification
Required
7–10+ years in strategic marketing, customer segmentation, or go-to-market planning
Experience working in complex B2B environments such as publishing, SaaS, or education
Proven ability to lead the development of strategic frameworks and translate insights into action
Highly analytical, with strong skills in market and customer analysis
Strong planning and communication skills; able to influence and align across functions
Comfortable navigating ambiguity and making decisions based on incomplete information
Demonstrated ability to connect business goals to customer needs through marketing
Preferred
Familiarity with research institutions, academic stakeholders, or funding/government environments
Experience with persona development, campaign targeting, or key account analysis
Knowledge of field marketing and global-regional planning dynamics
Benefits
Numerous wellbeing initiatives
Shared parental leave
Study assistance
Sabbaticals
Company
RELX
RELX is a provider of information-based analytics for professional and business customs.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1994-10-14IPO
Leadership Team
Asim Fareeduddin
Head of Internal Audit & Assurance
Aurobindo Sundaram
CISO (Head of Information Assurance & Data Protection)
Recent News
2026-01-23
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2025-12-05
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