Marketing Analytics Specialist jobs in United States
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JVS Boston · 5 hours ago

Marketing Analytics Specialist

positionBoston, MA
timeFull-time
remoteHybrid
seniorityEntry Level
date1+ years exp

JVS Boston is focused on improving marketing effectiveness through data analysis and insights. The Marketing Analytics Specialist will support marketing efforts by developing reports, managing campaigns, and collaborating with teams to enhance engagement across various platforms.

Career PlanningSkill AssessmentVocational Education

Responsibilities

Collaborate with program teams to develop, schedule, and implement ad campaigns to support recruitment
Develop monthly analytic reports to track program metrics, email marketing metrics, and social media metrics, with the goal of increasing engagement across our platforms
Support advancement of JVS’s programs, events, employer partnerships, and fundraising by creating social media campaigns, building emails in Pardot, and supporting with outreach as assigned
Create graphics in Canva for social media, specifically for holidays
Support program outreach by updating program flyers and creating graduation invitations
Perform A/B testing, campaign ROI analysis, and segmentation analysis
Optimize marketing campaigns, email marketing, social media, and display & search advertising using analytical findings
Manage Google Ads and Meta Business Suite, optimizing SEO practices, publicizing programs, events, and fundraising campaigns

Qualification

Google AdsGoogle AnalyticsMeta Business SuiteSalesforce/PardotSEOMarketing analytics acumenCanva/Adobe SuiteMS OfficeSocial Media PlatformsWeb designPhoto + video content capturing skillsWriting skills

Required

Google Ads & Google Analytics
Meta Business Suite
Salesforce/Pardot
Canva/Adobe Suite
MS Office
Social Media Platforms
Web design
SEO
Writing skills
Marketing analytics acumen
Photo + video content capturing skills (added bonus)
Bachelor's degree in marketing, communications, journalism, or similar field, or equivalent work experience
Expertise in Google Ads
Expertise in Meta Business Suite
1-2 years of work experience in the marketing field, nonprofit marketing a plus
Strong understanding of marketing analytics, with the ability to collect and analyze data effectively
Salesforce experience required
Email marketing experience preferred, specifically in Pardot
Experience using Canva and/or Adobe Suite
Exceptional writing, research and communication skills
Proficiency with MS Office, Google Analytics, social media platforms, SEO/SEM and back-end web design (HTML knowledge a plus)

Preferred

Email marketing experience preferred, specifically in Pardot
Photo + video content capturing skills (added bonus)

Company

JVS Boston

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JVS Boston is a workforce development organization in New England. It helps individuals gain skills, education, and find good jobs.
dateFounded in 1938
location
Boston, Massachusetts, USA
people-size51-200 employees
web-link
https://www.jvs-boston.org/

Funding

Current Stage
Growth Stage
Total Funding
$10.25M
Key Investors
Massachusetts Clean Energy Center
2022-06-12Grant· $10M
2013-06-14Grant· $0.25M

Leadership Team

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Kira Khazatsky
President and CEO
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