Arizona Public Service - APS · 17 hours ago
Customer Lifecycle Analyst
Phoenix, AZ
Full-time
Hybrid
Mid Level
4+ years expArizona Public Service (APS) generates reliable, affordable and clean energy for 2.7 million Arizonans. The Customer Lifecycle Analyst executes customer communication journeys to create engaging experiences aligned with business goals, leveraging technology and data to optimize these journeys.
Electrical DistributionEnergySustainability
No H1B
U.S. Citizen Only
Responsibilities
Lead the execution and evolution of customer journey experiences through the use of technology, data and insights ensuring customer journeys are delivering a highly engaging and effective experience
Partners closely with internal clients to translate business and customer goals into customer journey outcomes that deliver actionable business and customer results
Uses marketing automation technology to create and execute simple and complex customer journeys with quality
Acts as an internal SME for channel reporting KPIs and delivers timely and accurate reporting results
Leads and executes AB testing strategy and plans to optimize the customer journey experience. Interprets AB test results and develops report summaries with insights and actionable recommendations
Work with Database Marketing and Communications to identify and align the right customer audience and message to the right customer journey
Acts as an internal SME for customer journey process standards and marketing automation tool capabilities
Applies growth and customer first mindset to internal client engagement and builds strong collaborative working relationships
Qualification
Required
Bachelor's degree
Plus four (4) years of experience in Marketing or a related field
In lieu of degree, a total of eight (8) years combined education and experience
Experience working directly with marketing automation technology (e.g. Salesforce, Marketo, Dynamics Real-time journeys)
Experience interpreting and translating customer journey and AB test performance data into actionable insight and recommendations
Experience building highly effective customer communication journeys
Strong written and verbal skills with experience communicating to all levels of an organization
Company
Arizona Public Service - APS
APS is Arizona’s largest and longest serving electric utility, providing power for nearly 1.2 million customers in 11 of the state’s 15 counties.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$1.95BKey Investors
US Department of Energy
2025-01-08Debt Financing· $1.81B
2024-10-18Grant· $70M
2009-09-16Grant· $70.5M
Leadership Team
Juli West
Vice President Supply Chain, CPO
Monica Whiting
VP, Customer Experience and Chief Customer Officer
Recent News
Energy-Storage.News
2026-01-20
Arizona Daily Star
2026-01-16
Company data provided by crunchbase