AGFA HealthCare · 2 days ago
Enterprise Imaging Marketing Director
Texas, United States
Full-time
Hybrid
Director/Executive
7+ years expAGFA HealthCare is focused on achieving strategic, business, and customer satisfaction goals in North America for their Enterprise Imaging platform. The Enterprise Imaging Marketing Director is responsible for downstream marketing and sales enablement, leading initiatives to grow the business, optimize proposals, and enhance customer relationships.
Health Care
Hiring Manager
Sania Sharma
Responsibilities
Grow the NA Enterprise Imaging business by developing, driving, monitoring, and leading sales and marketing programs and tactics for upgrading existing accounts, capturing net new clients, and upselling and cross-selling opportunities that achieve regional order intake, revenue and profitability goals
Expert in positioning and promoting Cloud/SaaS and Artificial Intelligence (AI) solutions to drive market penetration, accelerate customer acquisition, and deliver measurable growth through compelling value propositions and go-to-market strategies
Develop and operationalize targeted sales placemats aligned to key account priorities and value propositions to drive engagement and revenue
Lead RFP optimization—standardize intake, templates, and review checkpoints—to streamline proposal operations and improve win rates
Design and manage Install Base (IB) programs that expand share of wallet, strengthen retention/referenceability, and enable cross-sell/upsell motions
Plan and execute local events and tradeshows (including pre-event content, onsite activation, lead capture, and post-event follow-up) in collaboration with the global team, to build a qualified pipeline and deepen customer relationships
Ensure marketing metrics alignment—win/loss analysis, market share tracking, funnel conversion, velocity, and campaign ROI—to inform strategy and optimize outcomes
Assess business success parameters (wins/losses, funnel volume, velocity, sales performance, order intake, revenue generation, margin)
Build and maintain analytics dashboards (e.g., CRM/BI) that provide timely visibility into pipeline health, market share trends, and performance KPIs for leadership and field teams
Collaborate cross-functionally with Sales, Customer Success, Product, and Global Marketing to align plays, messaging, reference sites, and partner motions that amplify IB and event strategy
Establish continuous improvement loops: feed win/loss insights back into sales placemats, proposals, and campaign targeting to raise conversion quality and velocity
Qualification
Required
7–10+ years in marketing, sales enablement, or growth roles
Proven track record supporting RFP processes end-to-end (intake, solutioning, bid management, submission, debrief)
Demonstrated success managing IB programs and driving cross-sell/upsell, retention, and referenceability outcomes
Strong command of marketing analytics: win/loss analysis, market share estimation, funnel/velocity modeling, and revenue/margin tracking
Proficiency with CRM and BI tools (e.g., Dynamics/Salesforce; Power BI/Tableau)
Hands-on event management experience—planning, budgeting, staffing, content, and lead management for local events and tradeshows
Exceptional cross-functional collaboration, stakeholder management, and communication skills
Ability to convert insights into clear sales placemats and executive-ready board materials
Bachelor's degree in Marketing, Business, or related field
Minimum of 5 years in the Imaging/Cloud IT industry
Strong communication skills, both verbal and written
Strong, dynamic interpersonal presentation skills
Excellent organizational skills
Strong customer orientation
Sales focused
Can-do approach
Self-starter
Team-oriented
Business metrics-driven
Monitor funnel and assist in specific client selling strategies
Ability to articulate our unique value proposition to radiologists and IT executives
Play an active role in supporting demand generation
Must be US-based
Marketing experience
Travel requirements - up to 30% of the time
Preferred
Experience in enterprise software as a service (Cloud/SaaS) or healthcare IT
A thorough understanding of the clinical objectives of a diagnostician
MBA is a plus
Benefits
Training and career development programs
Competitive compensation and benefits package
Company
AGFA HealthCare
Agfa-Gevaert N.V. is a Belgian multinational corporation that develops, manufactures, and distributes analogue
Founded in 1867Mortsel, Antwerpen, BEL
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Greg Maxey
Vice President of Government Programs
Recent News
2026-01-16
Company data provided by crunchbase