Cypress HCM · 17 hours ago
Digital Marketing Manager (Performance/Growth)
Cypress HCM is the world’s largest professional network, aiming to create economic opportunity for every member of the global workforce. They are seeking a Digital Marketing Manager to develop digital marketing strategies and drive revenue growth across paid channels globally, while managing stakeholder relationships and overseeing campaign execution.
Human ResourcesInformation TechnologyStaffing Agency
Responsibilities
Manage the overall relationship and serve as the primary point of contact with the Sales Solutions Marketing Teams; set and deliver upon stakeholder expectations
Drive the EMEA and LATAM media acquisition strategy in partnership with agencies and global teams
Create cross-organizational alignment across acquisition, operations, online and field marketing teams
Oversee paid media localization in partnership with internal team and external agencies
Orchestrate integration of all paid and owned media channels to ensure optimal results
Manage campaign execution (working closely with our agency channel experts)
Share weekly, monthly, quarterly insights to global Marketing team. Highlight effectiveness of cross-channel campaigns and responsiveness of different audiences to inform optimization
Own media forecasts and outlook for spend, revenue, and ROAS
Own overarching relationship with agencies, vendors and publishers and help drive local strategy
Work with colleagues to share best practice paid media management; owning regional insights across English and localized campaigns
Qualification
Required
3+ years of digital marketing experience, SEM experience preferred
Preferred
Clear communication and storytelling skills
Knowledge of performance/digital marketing (SEM/Display/Paid Social) and the paid media marketplace
Knowledge of web marketing
Hands-on experience with search/web localization a plus
Digital agency experience is a plus
Must have worked on the digital marketing side
Ability to demonstrate resourcefulness, motivation, initiative and leadership
Ability to build creative solutions and drive results
Ability to work with cross-functional teams including web development, IT, business operations and field marketing
B.S. /B.A. in Marketing or related field is preferred