Path Robotics · 1 day ago
Digital Lead Generation Manager
Columbus, OH
Full-time
Hybrid
Mid Level
3+ years expPath Robotics is focused on building the future of embodied intelligence through AI-driven systems. The Digital Lead Generation Manager is responsible for driving qualified pipeline through digital marketing channels, managing paid campaigns, and executing inbound demand programs while collaborating closely with marketing leadership.
Artificial Intelligence (AI)Big DataMachine LearningRobotics
Responsibilities
Own the day-to-day management of paid digital campaigns, primarily across LinkedIn and retargeting channels, including: Campaign setup, execution, optimization, and scaling Performance tracking against defined KPIs Budget management within clear guardrails and intended outcomes
Continuously test and iterate on audiences, creative, and messaging to improve efficiency and pipeline contribution
Execute inbound demand programs, including: Landing pages and conversion flows Basic lead nurture campaigns Website content and campaign posting
Ensure a seamless handoff from digital engagement to sales-ready leads
Partner with marketing leadership on positioning, messaging, and creative direction
Translate strategic messaging into testable digital ads and campaigns, moving beyond one-off blasts to repeatable programs
Develop and manage A/B testing frameworks to improve performance over time
Maintain a consistent reporting cadence that provides clear visibility into: Channel and campaign performance Ad-level efficiency and ROI Pipeline contribution by source
Use data to inform optimization decisions and future campaign strategy
Qualification
Required
3–6 years of experience in B2B digital marketing or demand generation
Hands-on experience managing paid media, especially LinkedIn Ads
Experience executing inbound programs and basic lifecycle campaigns
Strong analytical skills with comfort using performance data to drive decisions
Ability to operate independently in a fast-paced, scaling environment
Strong collaboration skills, a self-starter, and comfortable partnering cross-functionally
Preferred
Experience with AI tools
Hubspot
Zapier
N8N
Funnel
Looker Studio
Benefits
Daily free lunch to keep you fueled and connected with the team
Flexible PTO so you can take the time you need, when you need it
Comprehensive medical, dental, and vision coverage
6 weeks fully paid parental leave, plus an additional 6–8 weeks for birthing parents (12–14 weeks total)
401(k) retirement plan through Empower
Generous employee referral bonuses—help us grow our team!
Company
Path Robotics
Path Robotics offers robotic welding systems to improve manufacturing efficiency.
51-200 employees
Funding
Current Stage
Late StageTotal Funding
$271MKey Investors
Tiger Global ManagementAdditionDrive Capital
2025-11-24Undisclosed
2024-10-14Series D· $100M
2021-07-20Series C· $100M
Leadership Team
Andrew Lonsberry
CEO
Caitlin Fiordirosa
Advisor
Recent News
Business Wire
2025-12-19
2025-08-21
Company data provided by crunchbase