Kate McLeod · 4 days ago
Senior Brand Designer
New York City
Full-time
Hybrid
Senior Level, Lead/Staff
$135K/yr - $150K/yr
8+ years expKate McLeod is a company that creates solid body care products, known for their innovative moisturizing lotion bar. They are seeking a Senior Brand Designer to lead the design of brand assets across various channels, ensuring cohesive and elevated brand representation while collaborating cross-functionally to translate brand strategy into effective design solutions.
BeautyManufacturingPersonal Health
Responsibilities
Design and deliver campaign and evergreen brand assets across channels (site, email, social, paid, print, product storytelling)
Translate briefs into clear visual concepts, layouts, and final deliverables with strong attention to typography and detail
Maintain cohesion across touch points by applying and refining brand systems consistently
Contribute ideas that strengthen storytelling, clarity, and overall brand polish
Lead packaging execution across new and existing SKUs—from concept through production-ready files
Ensure packaging aligns with brand standards, functional requirements, and sustainability goals
Translate dielines, regulatory requirements, and manufacturing specs into accurate, print-ready deliverables
Partner with vendors/printers and internal stakeholders to manage proofing, troubleshooting, and quality control
Build scalable packaging systems and templates to support future growth and line extensions
Partner with the Senior Manager of E-Commerce & Retention to support wireframes, flows, and UX solutions as needed
Apply a strong brand lens to new site features, landing pages, and customer journeys
Support design of key e-commerce modules and experiences where brand expression and conversion intersect
Participate in image review and selects from shoots, with a strong point of view on composition, lighting, brand tone, and product storytelling
Identify the strongest hero and supporting imagery across use cases (PDP, email, paid, social, print)
Provide clear, actionable retouching notes to ensure imagery feels polished, consistent, and on-brand
Partner with internal stakeholders and/or freelance retouchers to ensure final files are clean and production-ready
Build and maintain clean, scalable file systems and creative libraries
Create templates and guardrails that improve efficiency while keeping output consistent and elevated
Audit tools and workflows; propose improvements that reduce friction and rework
Establish shared libraries (styles, components, packaging frameworks) to support collaboration
Qualification
Required
8–10+ years of experience in brand design, visual identity, and/or packaging design
Excellent design fundamentals: typography, layout, systems thinking, and a sharp eye for detail
Strong visual judgment and comfort reviewing photography, making selects, and providing retouching direction
Working knowledge of UX and e-commerce best practices
Proficiency in Adobe Creative Suite
Highly organized, proactive, and comfortable collaborating cross-functionally
Preferred
Strong packaging background, including production workflows and vendor collaboration (beauty/wellness/CPG preferred)
Figma preferred
Benefits
Paid Time Off: 10+ days of PTO with 2nd and 4th anniversary increases + paid holidays and sick time
Health Insurance: 80%+ employer contribution (medical, dental, vision) for full-time employees
401(k) Retirement Plan: Employee contribution only
Performance-Based & Anniversary Bonuses
75% product discount and 24+ free products annually
Regular weekly schedule
Warm, supportive work environment
Snacks, team events, and a culture of celebration
Company
Kate McLeod
Kate McLeod manufactures and supplies beauty and skin care products.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Nichola Tucker Gray
Co-Founder & CEO
Kate McLeod
Founder & Formulator
Recent News
2024-04-08
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