Perry Weather · 1 day ago
Senior Demand Generation Manager
Dallas, TX
Full-time
Onsite
Senior Level
7+ years expPerry Weather is seeking a strategic and creative Senior Demand Generation Manager to accelerate their pipeline growth and revenue generation. In this high-impact role, you'll lead demand generation initiatives while building and guiding a team, driving execution, and creating frameworks for success.
Environmental EngineeringInformation TechnologySoftwareWireless
Responsibilities
Transform go-to-market strategies into high-performing demand generation initiatives that build awareness, drive engagement, and accelerate pipeline velocity
Design and implement account-based marketing (ABM) programs targeting strategic accounts across core verticals, leveraging intent data and account intelligence
Take an innovative marketing approach that breaks through the noise – we're not interested in boring, status quo tactics
Orchestrate integrated, multi-touch campaigns across the full buyer journey, leveraging email, paid media, webinars, direct mail, field events, and emerging channels
Create memorable experiences and events that educate, inspire, and build lasting connections with our target market
Partner with content and product marketing to ensure message-market fit, precise segmentation, and seamless campaign execution
Build robust measurement frameworks to track campaign performance, attribution, and influence on revenue
Continuously test, learn, and optimize programs based on data insights and market feedback
Collaborate closely with sales to ensure marketing-sales alignment on target accounts, messaging, and handoff processes
Partner with product teams to align demand generation with product launches and feature releases
Own pipeline contribution targets and campaign ROI metrics, with clear accountability for business impact
Qualification
Required
7+ years of B2B marketing experience, with 5+ years focused specifically on demand generation, growth marketing, or performance marketing
Proven track record of building and scaling successful ABM programs that drive measurable pipeline and revenue growth
Deep expertise in complex B2B sales cycles and the ability to influence multi-stakeholder buying committees
Strong analytical capabilities with experience in marketing attribution, pipeline analytics, and ROI measurement
Excellence in both strategic thinking and hands-on execution – you can set the vision and roll up your sleeves to make it happen
Systems thinker who can connect GTM strategy to tactical execution
Data-driven decision maker with strong business acumen
Outstanding project management and cross-functional leadership skills
Excellent written and verbal communication abilities
Creative problem solver who challenges conventional approaches
Benefits
Casual work environment. We're located in the vibrant Dallas Oak Lawn neighborhood. As a note, our team is in office M-F!
Comprehensive benefits. We offer competitive health insurance plans, 401(k) with employer matching, and a suite of voluntary benefits.
Engaging culture. Monthly All-Hands, fun events like Office Olympics, lunch-and-learns, happy hours, and more.
Grow with us. We’re growing rapidly, and yet we have a massive amount of work and opportunity ahead.
Company
Perry Weather
Perry Weather is an weather technology firm with a SaaS supported concentration and complementing propriety hardware.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$21.25MKey Investors
Arthur Ventures
2024-10-17Series B· $15M
2022-10-27Series A· $6.25M
Leadership Team
Colin Perry
CEO/Founder
James Skidmore
Chief Operating Officer
Recent News
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