Asana · 1 week ago
Paid Search Manager
San Francisco
Full-time
Hybrid
Senior Level
$182K/yr - $207K/yr
6+ years expAsana is a leading platform for human + AI collaboration, and they are seeking a Senior Paid Search Manager to lead their paid search initiatives. This role involves driving efficient sign-ups through SEM execution and strategy while collaborating with various teams to define and adapt the global paid search strategy.
CollaborationEnterprise SoftwareSaaSSoftwareTask Management
Responsibilities
Plan, launch, and scale SEM programs that drive efficient sign-ups and downstream revenue impact
Oversee daily operations including budget allocation, bid strategy, campaign architecture, experimentation, and landing page optimization
Define and execute the paid search strategy and experimentation roadmap, leveraging insights to improve efficiency, expand reach, and unlock new growth opportunities
Maximize marginal return using revenue and cost curves, incrementality testing, and advanced measurement frameworks
Collaborate with agency partners and internal teams (Analytics, Growth, Product, Brand, Finance) to localize, implement, and scale winning approaches
Clearly communicate performance, insights, and recommendations to stakeholders, translating complex analysis into actionable business decisions
Proactively identify opportunities, test new platform features and formats, and continuously evolve how paid search drives value for the business
Qualification
Required
6+ years of SEM experience scaling large, sophisticated paid search programs, with deep expertise across the AMER market and its seasonality nuances
Proven budget ownership, managing complex portfolios with annual spend of $XXM+ across Google Ads and Microsoft Ads
Advanced measurement expertise, including incrementality testing (Geo-X, conversion lift) and attribution approaches such as MMM
Strong platform fluency, including SA360 or comparable tools, and advanced analytical skills using Excel, Google Sheets, and related analytics platforms
A rigorous, data-driven mindset with a strong understanding of funnels, experimentation design, and optimization methodologies
Agency leadership experience, with a track record of setting direction, holding partners accountable, and driving results through collaboration
Exceptional communication skills, able to influence and align stakeholders at all levels with clear, confident storytelling
Comfort with ambiguity and autonomy, demonstrating sound judgment, initiative, and a history of making high-impact decisions in dynamic environments
Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
Benefits
Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to your dietary preferences
Company
Asana
Asana is a software company that specializes in the fields of work management, productivity, team goals, and project execution.
1001-5000 employees
H1B Sponsorship
Asana has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (47)
2024 (81)
2023 (82)
2022 (93)
2021 (51)
2020 (41)
Funding
Current Stage
Public CompanyTotal Funding
$453.2MKey Investors
Silicon Valley BankManhattan Venture Partners (MVP)Generation Investment Management
2020-09-30IPO
2020-08-15Undisclosed
2020-06-08Debt Financing· $200M
Leadership Team
Dan Rogers
Chief Executive Officer
Dustin Moskovitz
Co-Founder & Director
Recent News
2026-01-16
2025-12-10
Company data provided by crunchbase