Unilever · 2 days ago
Associate Director, Marketing Demand Generation
Burlington, VT
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$142K/yr - $213K/yr
7+ years expUnilever is one of the world’s largest fast-moving consumer goods companies, and they are seeking an Associate Director of Marketing Demand Generation for Seventh Generation. This role involves leading demand generation strategies, driving consumer engagement, and executing integrated marketing programs to enhance brand growth and market share.
ConsumerFast-Moving Consumer GoodsFood and BeverageManufacturingPersonal Care and Hygiene
Responsibilities
Develop and execute a bold, consumer-centric, social-first marketing & PR strategy that drives growth and consumer recruitment, expands brand mission, and increases market share through integrated campaigns
Leverage consumer insights, social listening, and competitive analysis to anticipate needs and design authentic, culturally relevant programs and messaging
Direct agency and partner relationships and leverage all AI tools available to deliver best-in-class marketing across the consumer journey
Lead an always-on content approach, ensuring agility and relevance across social platforms, influencer partnerships, and community engagement
Manage and optimize demand creation budgets to achieve profit targets and maximize ROI, with rapid iteration based on real-time performance data
Partner with Customer Development, Ecommerce, and CMI teams to align brand vision, optimize ROI, and activate learnings quickly across the funnel
Own brand identity and visual standards alongside the CMO and head of dComm. Ensure an uncompromising consistent brand experience across all consumer and customer touchpoints, with social as the lead driver
Lead the Demand Creation team and establish team structure and operating rhythm, providing clarity, tools, and accountability for success in a fast-paced, social-first environment. Drive performance and impact through prioritization, coaching, and a purpose-fueled team environment
Qualification
Required
7-10 years of marketing experience with increasing responsibility in innovation and demand creation
A demonstrated track record of progressive leadership in CPG, delivering brand growth and social impact
Superior leadership, passion for high performance, and desire to be a talent catalyst. Track record of being an active participant in the culture and mission
Previous leadership of social-first teams and marketing strategies
Experience leading impactful content creation across internal and agency teams to develop impactful brand communication, connecting the brand to culture, driving earned reach and improved ROI
Expert analytical and quantitative skills. Must have the ability to analyze and extrapolate meaning from data, translating it into insights and actionable plans
Ability to be based in Vermont, with travel up to 25%
Benefits
Health insurance (including prescription drug, dental, and vision coverage)
Retirement savings benefits
Life insurance and disability benefits
Parental leave
Sick leave
Paid vacation and holidays
Access to numerous voluntary benefits
Company
Unilever
Unilever produces and supplies food, home care, beauty, and personal care products for daily consumer use.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$20.9MKey Investors
US Department of Energy
2024-03-25Grant· $20.9M
1939-08-11IPO
Leadership Team
Fernando Fernandez
Chief Executive Officer
Sarah Mansfield
VP Global Media
Recent News
Hindu Business Line
2026-01-22
Company data provided by crunchbase