Belden Inc. · 1 week ago
Marketing Operations Analyst
Carmel, IN, US, 46032
Full-time
Hybrid
Senior Level
$85K/yr - $128K/yr
5+ years expBelden Inc. is a company focused on next-generation connectivity solutions, seeking a Marketing Operations Analyst to optimize their marketing efforts. The role involves providing data-driven insights, managing operational processes, and ensuring marketing investments are aligned for maximum impact.
IndustrialManufacturingNetwork Hardware
Responsibilities
Manage, analyze and report on reach among target markets and audiences, lead progression, campaign activities, marketing attribution to funnel and ultimate impact on business growth
Conduct in-depth analysis of digital performance, identifying trends, user behavior and opportunities for optimization
Evaluate email marketing campaign performance, providing insights on deliverability, open rates, click-through rates and conversion
Analyze the effectiveness of marketing campaigns and advertising initiatives across various platforms, measuring ROI and identifying areas for improvement
Integrate insights from brand equity and Voice of Customer (VoC) studies with other marketing data to provide a comprehensive view of brand health and customer perception
Synthesize performance data from all channels to provide holistic insights into marketing effectiveness and inform future strategies
Present the data as well as insightful hypotheses on the story that the data tells and how teams might leverage in decision-making and future strategies
Manage and track the marketing budget, monitoring spend against allocated funds and identifying potential discrepancies
Provide regular reports on marketing expenditure and budget adherence
Collaborate closely with regional marketing teams to define and implement global dashboards and key performance indicators (KPIs)
Maintain and manage quarterly global marketing performance reports and dashboards that effectively cascade to regional targets, enabling consistent measurement and supporting localized analysis
Track and report on KPIs to measure the success of marketing initiatives and overall departmental goals
Analyze current marketing projects and team capacity to identify bottlenecks, optimize workflows and improve project velocity
Develop and implement processes to enhance team efficiency and resource allocation
Ensure marketing systems and tools support marketing budget management, reporting and analysis in a way that integrates with finance team processes and requirements
Manage the logistics and transactional aspects of relationships with marketing vendors and agencies, including contract tracking, invoicing and performance monitoring
Stay informed on industry best practices, emerging technologies and trends in marketing analytics and operations
Explore advancement in AI and data governance, including how to leverage AI to improve marketing data analysis and attribution models
Support the adoption and effective use of marketing technology platforms across the team
Qualification
Required
Bachelor's degree or higher in Business Administration, Data Analytics or a related field
5+ years of relevant work experience within data analytics, preferably marketing data and performance
Technical and analytical proficiency, with experience in dashboard development, various reporting formats and tools
Experience marrying data from disparate systems to create holistic, closed loop reporting on marketing activities
Proficiency in full funnel attribution best practices, with experience reporting on target segment penetration, lead and campaign flow, lead attribution, marketing funnel (including pipeline and revenue attribution)
Ability to collaborate with peers to present insights and marketing performance to various stakeholders using data storytelling
Marketing-related certifications and system experience, such as Salesforce (Pardot), Account-based Marketing (6Sense), Google Analytics and other certifications
Experience managing operational budgets
Excellent communication, interpersonal and project management skills
Benefits
Health/dental/vision
Long term/short term disability
Life insurance
HSA/FSA
Matching retirement plans
Paid vacation
Parental leave
Employee stock purchase plan
Paid leave for volunteer work in your community
Training opportunities
Professional talent management and succession planning
Corporate health well-being initiatives
A work culture which includes commitment to diversity, equity, inclusion and sustainability
Company
Belden Inc.
Belden Inc. delivers complete connection solutions that unlock untold possibilities for our customers, their customers, and the world.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$524.33M2026-01-13Post Ipo Debt· $524.33M
1993-12-03IPO
Leadership Team
Dr. Ashish Chand
President and CEO
Tina Hennessy
Exec Asst to President & CEO, and Executive Chairman
Recent News
Bizjournals.com Feed (2025-11-12 15:43:17)
2026-01-16
Business Wire
2025-11-20
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