Crocs, Inc. · 4 days ago
Digital Marketing Specialist - Paid Search & Shopping (RoW)
Broomfield, CO
Full-time
Hybrid
Entry, Mid Level
$65K/yr - $75K/yr
2+ years expCrocs, Inc. is a company that values individual career paths and encourages creativity. They are seeking a Digital Marketing Specialist to manage their paid search and shopping strategies for the EMEA and ROW regions, focusing on campaign planning, optimization, and product feed management.
ConsumerManufacturingShoes
Responsibilities
Plan, execute, and optimize paid search and shopping/Pmax campaigns on various platforms (Google, Microsoft) for the EMEA & ROW regions
Conduct keyword research, audience targeting, and bid strategy development. Use bidding tools & technology to improve incremental performance of branded keyword campaigns
Report on paid search & shopping marketing results to wider team and regional stakeholders. Regularly analyze ad & keyword performance, compile findings, and ideate new testing plans to effectively reach important consumer segments. Write compelling ad copy & test variations for performance optimization
Manage and optimize product feeds with our feed partners. Act as the subject matter authority for product feeds, advising other channel owners (paid social, affiliate) on how to best set up and optimize their product feeds. Ensure accurate product data, pricing, and availability across feeds. Implement feed enhancements such as custom labels, promotions, and dynamic updates
Set up and supervise new campaigns, A/B tests, and campaign setting optimizations. Collaborate with other paid search & shopping team members to understand optimal strategies for performance
Handle budgets across campaigns to enhance efficiency and profitability
Stay informed on upcoming trends and platform changes like new ad formats or new campaign types. Be willing to test new ad enhancements like generative AI
Qualification
Required
BS or BA in business, merchandising, marketing or related field – or equivalent years of relevant and related experience
2+ years of experience in Digital Marketing experience required with hands-on experience in paid search and product feed marketing
Strong understanding of the fundamentals of retail eCommerce, especially pertaining to interactive marketing functions (affiliate marketing, influencer marketing, paid social, SEO, etc.)
Highly Passionate about performance marketing and possesses the ability to run the business by the numbers
Demonstrated ability to develop positive relationships and lead change across an organization
Preferred
Experience within Google Ads, Rithum, and other search or feed management platforms is highly desirable
Benefits
Medical, dental, and vision coverage
Life and AD&D
Short and long-term disability coverage
Paid time off
Employee assistance
Participation in a 401k program that includes company match
Many other additional voluntary benefits
Company
Crocs, Inc.
At Crocs, Inc., we believe life’s too short for uncomfortable shoes.
5001-10000 employees
H1B Sponsorship
Crocs, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (12)
2023 (18)
2022 (7)
2021 (6)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$200M2013-12-31Post Ipo Equity· $200M
2006-02-08IPO
Leadership Team
Andrew Rees
Chief Executive Officer
Susan Healy
Chief Financial Officer
Recent News
Company data provided by crunchbase