TAG - The Aspen Group · 6 days ago
Manager, Local Merchandising and eCommerce
Chicago, IL
Full-time
Onsite
Mid, Senior Level
$110K/yr - $135K/yr
5+ years expTAG - The Aspen Group is a leading retail healthcare business support organization in the U.S. seeking a Manager, Local Merchandising and eCommerce. This role focuses on developing localized digital merchandising strategies to enhance patient acquisition and ensure accurate representation of healthcare providers on AspenDental.com.
CosmeticsDentalHealth CareWellness
Hiring Manager
Kassandra Mantz
Responsibilities
Own the end-to-end strategy and execution of doctor and office-level digital merchandising across the website
Partner with merchandising, SEO, and content teams to launch hyper-local promotions, service category pages, and seasonal initiatives
Support ideas and execution of site modules, banners, or merchandising strategies that drive local business outcomes (appointments, revenue) inclusive of digital asset management
Oversee programs to collect, moderate, and display patient reviews and experience summaries both on-site and offsite
Ensure the completeness and quality of doctor profiles, including bios, credentials, headshots, and custom content
Support doctors who wish to personalize their digital presence by breaking out of enterprise templates to showcase unique expertise, services, or patient stories
Lead publisher and local listing strategies across platforms like Google Business Profiles and other third-party directories
Collaborate cross-functionally to maintain data integrity, optimize profiles, and localize content across all listings
Monitor review volume and sentiment trends; produce regular trend and performance reports
Partner with field marketing teams to understand local needs and translate them into personalized, high-converting digital experiences
Serve as the primary point of contact for field inquiries related to listings or profile updates and coordinate internal support for resolution
Respond to and resolve field-level questions related to review display, response policies, and moderation protocols
Help pilot new ideas for personalized, high-impact local content experiences across web and publisher platforms
Qualification
Required
5+ years of experience in digital marketing, eCommerce, or site merchandising — ideally with experience in multi-location service businesses
Strong understanding of local SEO, listings management, reputation strategies, and how they tie to patient/customer acquisition
Demonstrated success in cross-functional collaboration with marketing, analytics, product, and field teams
A passion for operational excellence, with a proven ability to manage many tasks at once without sacrificing detail or quality
Excellent verbal and written communication skills, including field-facing communication
Preferred
Familiarity with platforms such as Birdeye, Yext, Podium, Reputation.com, BrightLocal, or similar preferred
Benefits
Paid time off
Health
Dental
Vision
401(k) savings plan with match
Company
TAG - The Aspen Group
When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Bob Fontana
Chairman and CEO
Wendy Gao
Chief of Staff to the CEO
Recent News
2026-01-22
Company data provided by crunchbase