Tapstitch | Make fashion · 1 day ago
Head of Performance Marketing
New York, New York, United States
Full-time
Hybrid
Director/ExecutiveTapstitch is a global, AI-powered fashion platform helping SMBs, creators, and entrepreneurs design, produce, and ship apparel at scale. The Head of Performance Marketing will own Tapstitch’s paid acquisition engine and drive incremental GMV through paid channels while building the necessary systems and team structure to scale efficiently.
Apparel & Fashion
Responsibilities
Own U.S. paid acquisition strategy across priority channels (YouTube, TikTok, and emerging platforms)
Drive incremental GMV through structured experimentation and optimization
Manage budgets, pacing, CAC targets, and ROI performance
Continuously refine ICPs and acquisition hypotheses
Hire and scale a high-performing Performance pod, including: Media buying talent, CRO specialists, In-house performance content studio
Expand creative talent as needed to deliver premium, high-volume content informed by performance learnings
Establish clear operating rhythms, testing frameworks, and performance dashboards
Partner closely with Creative to brief, iterate, and scale winning assets
Build a tight creative → performance feedback loop
Develop scalable frameworks for: Hooks, Messaging, Formats, Funnel optimization
Partner with Lifecycle and Product to ensure strong: Paid → activation flows, Onboarding experience, Retention loops
Translate performance data into clear insights and prioritized actions
Ensure learnings influence broader GTM strategy
Qualification
Required
Experience in leading paid acquisition strategies across platforms such as Meta, YouTube, and TikTok
Proven track record of driving incremental GMV through structured experimentation and optimization
Ability to manage budgets, pacing, CAC targets, and ROI performance
Experience in hiring and scaling high-performing teams, including media buying talent and CRO specialists
Strong understanding of creative processes and ability to partner with creative teams to produce high-quality assets
Experience in developing scalable frameworks for hooks, messaging, formats, and funnel optimization
Ability to translate performance data into clear insights and prioritized actions
Experience in ensuring strong paid to activation flows and onboarding experiences
Ability to establish clear operating rhythms, testing frameworks, and performance dashboards
Company
Tapstitch | Make fashion
Tapstitch is the all in one-in-one solution that empowers entrepreneurs to start and scale successful fashion brands.
Founded in 2024
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase