Pantheon · 1 day ago
Director of Digital Demand Generation
United States
Full-time
Remote
Director/Executive
$159K/yr - $200K/yr
10+ years expPantheon is a WebOps Platform that powers the open web, serving over 300,000 sites for notable customers. They are seeking a data-driven Director of Digital Demand Generation to architect their growth engine, focusing on developing and executing innovative digital strategies that drive inbound leads and optimize conversion rates.
Cloud InfrastructureInternetSaaSSoftwareWeb DevelopmentWeb Hosting
No H1B
Responsibilities
Develop and execute comprehensive digital marketing strategies to drive pipeline generation across paid media, SEM, SEO, and social
Design and implement multi-touch digital campaigns including paid programs, content and webinar programs, email nurture tracks, and account-based marketing (ABM) programs
Own the digital marketing budget allocation and ROI analysis, ensuring efficient spend and low Customer Acquisition Cost (CAC)
Analyze the end-to-end lead lifecycle to identify bottlenecks and improve conversion rates from inquiry to closed-won
Oversee the program adoption and usage of marketing technology stack (MAP, CRM, ABM tools) ensuring integration and data hygiene
Establish and track KPIs for demand programs including pipeline generation, conversion rates, and revenue impact
Build and manage a team of digital marketers and external contractors
Qualification
Required
10+ years of B2B marketing experience with at least 5 years focused on demand generation, growth marketing, or digital strategy
Deep experience with marketing automation (SFDC/Marketo) and CRM systems (preferably Salesforce)
Data-driven approach with experience building dashboards, analyzing metrics, and presenting insights to leadership
Strong project management capabilities with ability to manage multiple initiatives simultaneously
Bachelor's degree in Marketing, Business, or equivalent working experience
Willingness to travel up to 20% to support company events
Must be able to travel internationally (mainly USA and Canada)
Preferred
Experience in SaaS or technology companies
Experience with Qualified, 6Sense, ZoomInfo, etc
Certifications in Google Analytics, Google Ads, Marketo, or SFDC
Experience building programs for multiple industries and segments
Benefits
Industry-competitive compensation and equity plan
Time off to recharge
US: Flexible time off, sick days, and 13 paid holidays
Canada: Paid time off (PTO), paid sick leave (PSL), and 11 paid holidays
Comprehensive medical coverage: health, dental, vision
Paid parental leave (plus fertility, adoption, and other family planning benefits)
In-office workspace available in San Francisco (US) and Vancouver (Canada)
Top-of-the-line equipment and tools
Monthly allowance for wellness, reading, and access to LinkedIn Learning for continued development
Team-based and company-wide events and activities that inspire, educate, and cultivate
Company
Pantheon
Pantheon is a website operations platform that provides custom application services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$200MKey Investors
SoftBank Vision FundSageview CapitalScale Venture Partners
2021-07-13Series E· $100M
2019-03-05Series D· $42M
2016-07-20Series C· $29M
Leadership Team
David Timothy Strauss
Chief Architect and Co-founder
Josh Koenig
Co-Founder and SVP Marketing
Recent News
Alternative Credit Investor
2026-01-22
2025-12-19
Alternative Credit Investor
2025-07-23
Company data provided by crunchbase