Seminole Hard Rock Hotel & Casino Tampa · 4 months ago
DIGITAL ADVERTISING SPECIALIST
Tampa, FL
Contract
Onsite
Mid Level
3+ years expSeminole Hard Rock Hotel & Casino Tampa is a premier entertainment destination in Central Florida. They are seeking a Digital Advertising Specialist responsible for developing, executing, and optimizing digital marketing strategies to enhance the property's digital presence and drive conversions.
Gambling & Casinos
Responsibilities
Must adhere to the Seminole Tribe's Policies and Procedures
Develop and manage content for company digital interfaces maintaining effective, cohesive, and engaging brand messaging
Develop, execute, and optimize digital marketing campaigns (display ads, SEO/SEM, paid social, etc.), including content creation, strategy and analytics
Perform and advise on website updates and oversee digital asset management
Manage SEO for company website using approved platforms and best practices that deliver results, including on-page and off-page techniques
Analyze current keywords to identify content gaps to improve campaigns
Work with Digital and Brand teams at property and corporate levels to improve the quality of existing pages
Improve campaign performance through A/B testing, proper tagging, audience segmentation, personalization, and optimization
Monitor, analyze, and report on digital marketing campaign performance metrics, including ROAS and KPIs
Work closely with multiple contracted marketings agencies to generate content and execute campaigns
Maintain current business information and content on third party listings and review sites
Collaborate with the Social Media Specialist to ensure digital marketing supports social initiatives
Communicate frequently with corporate teams and media agencies to align objectives and shape campaigns accordingly
Research and recommend emerging tools and technologies for digital marketing, including latest trends with SEO, Google algorithms changes, and social media site policies
Support social media initiatives and coverage as needed
Support maintenance and updating of on-property digital signage as needed
Other duties as assigned
Qualification
Required
Bachelor's degree in Digital Marketing or related field preferred. High School diploma, GED, or equivalent required
Minimum of three (3) years' experience in professional Internet Marketing
Ability to successfully handle extensive workload, prioritize and manage multiple projects and deal with time-sensitive opportunities as they arise
Advanced proficiencies in HTML, CSS, PHP, SQL, AJAX, XML, web design, HD video using Adobe Premiere and Adobe After Effects, graphic design utilizing Adobe programs (Photoshop, Illustrator, InDesign, etc.), Content Management Systems, analytics platforms (Adobe, Google, Meta, etc.), Microsoft Office Programs (Word, Excel, Outlook, etc.), and Windows/OSX
Experience with digital signage platforms such as Poppulo, Fourwinds, iViews, Sonifi, etc
Duties and responsibilities are typically performed in a professional office setting, but there may be times where you will need to be on the Casino Floor or pass through this area. On the Casino Floor, you may be exposed to casino-related environmental factors including, but not limited to, second-hand smoke and excessive noise
While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus
Benefits
Medical
Dental
Vision & Life Insurances
401K
Paid time off
Annual Bonus Opportunity
Company
Seminole Hard Rock Hotel & Casino Tampa
Seminole Hard Rock Hotel & Casino Tampa is the premier entertainment destination in Central Florida.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase