PTR Global · 2 days ago
Digital Analytics Implementation Analyst
Fort Worth, TX
Contract
Hybrid
Entry, Mid Level
$50/hr - $55/hr
2+ years expPTR Global is a company focused on digital analytics and customer intelligence. The Digital Analytics Implementation Analyst will manage the implementation and maintenance of digital analytics tools, ensuring data accuracy and collaborating with cross-functional teams to enhance the digital customer experience.
Hiring Manager
Venkat R Annepu
Responsibilities
Manage the implementation and maintenance of analytics tools e.g. Adobe Analytics Tag Management System Tealium
Experience in Data Layer Implementation and knowledge of tag manager tools such as Tealium or similar
Strong expertise in data collection mapping for Adobe Analytics both web and native app data feeds and performing issue analysis
Experience in data validation identifying tagging and data collection issues and ensuring data accuracy
Proven ability to collaborate with cross-functional teams including Product Owners technology teams and Vendors to define analytics requirements and implement tracking solutions
Collaborate with our technology teams to add update and verify implementation of analytics tracking on mobile app aa.com
Conduct quality assurance checks and data validation identify data collection issues implement marketing pixels and perform duties of Adobe Analytics administrator including SAINT classifications managing shared dashboards
Collaborate with Digital Customer Experience Product Owners and our technology teams to define and implement requirements for reporting on relevant Key Performance Indicators KPIs that drive strategic decision-making and customer experience improvements
Maintains detailed documentation of analytics tools and measurement strategies
Identify opportunities for improving customer experience that increase conversion or drive revenue improvement use data to communicate recommendations to stakeholders
Establish best practices for data collection and data quality on the online channels configuring web analytics technology and interpreting data
Work with stakeholders to understand business goals needs and develop viable solutions tracking requirements
Work with vendors and internal teams to develop reporting strategies and ensure data is being collected properly and accurately
Collaborate with design QA development and analytics resources for implementation and analysis of testing and personalization campaigns
Qualification
Required
Local to TX only - Hybrid role
W2 candidates only, No c2c
Adobe Analytics and Tealium is a Must
2-3 years of experience in Data Layer Implementation and knowledge of tag manager tools such as Tealium or similar
Strong expertise in data collection mapping for Adobe Analytics (both web and native app), data feeds, and performing issue analysis
Experience in data validation, identifying tagging and data collection issues, and ensuring data accuracy
Proven ability to collaborate with cross-functional teams, including Product Owners, technology teams, and vendors, to define analytics requirements and implement tracking solutions
Bachelor's degree in Statistics Mathematics Computer Science Economics Engineering or related field
2-3 years of experience with Adobe products or similar analytics tools preferably in implementation capacity
Experience with SQL and JavaScript is a plus
Experience managing analytic and/or development projects
Preferred
MS in Statistics Applied Math Computer Science Economics Engineering or related field
Experience with analytics tools including Adobe Analytics/Tealium/Celebrus
Experience with iOS and Android SDKs
Proficient knowledge of JavaScript jQuery and JSON
Experience with Agile development and associated ceremonies
Ability to handle multiple responsibilities/projects on strict deadlines with minimal supervision
Outstanding analytical thinking and problem-solving abilities
Excellent interpersonal and communication skills with the ability to tailor your approach to different audiences
The ability to work effectively with a range of stakeholders and convey technical information in a clear and engaging way
Benefits
Medical
Dental
Vision
401K contributions
PTO
Sick leave
Other benefits mandated by applicable state or localities where you reside or work
Company
PTR Global
Engage with the largest Latina-owned IT & Professional staffing provider in the U.S.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase