University Medical Center of El Paso (UMC) · 2 days ago
Spec. Digital Content
El Paso, TX
Full-time
Onsite
Mid Level
3+ years expUniversity Medical Center of El Paso is seeking a Digital Content Specialist to create, manage, and optimize digital content that supports the Hospital District’s communications and community engagement goals. The role involves storytelling, content production, and digital platform management to educate the community while ensuring compliance with healthcare regulations.
Health CareHospital
Responsibilities
Creates, manages, and optimizes digital content that supports the Hospital District’s communications, branding, and community engagement goals
Focuses on storytelling, content production, and digital platform management to educate the community and highlight services, providers, and initiatives while ensuring accuracy, accessibility, and compliance with healthcare regulations
Qualification
Required
Three years of experience in digital content creation or communications with expertise in writing, editing, and proofreading skills
Proven experience managing websites, social media platforms, and digital content calendars
Familiarity with SEO and content analytics tools
Strong knowledge of market trends, digital platforms, and industry standards; preferably in a healthcare setting
Bachelor's degree in Marketing, Journalism, Communications, Digital Media or related field required
Possesses the skills and knowledge necessary to appropriately and successfully market the organization through digital platforms
Possesses excellent organizational skills and the ability to manage multiple tasks in a high-volume, deadline-driven environment
Proven success conceiving, implementing, and managing multi-tactic, multi-phase marketing campaigns
Highly proficient in the use of personal computers and desktop publishing
Proficient in graphic design and Adobe Creative Suite design programs
Creative thinker with the ability to provide both strategic and tactical direction
Ability to work independently and with senior-level executives with a practical, 'roll up your sleeves' style
Positive attitude, time management skills, and a flexible, collaborative approach to work
Deep knowledge of marketing principles, digital marketing, brand development, and campaign execution
Ability to analyze market trends, competitors, and customer data to inform strategies
Skilled in producing content for both digital and traditional media, including writing, design, and multimedia
Proficient in using social media platforms and trends to enhance brand presence
Familiar with healthcare trends, particularly in outpatient and ancillary services
Ability in digital tools like social media management, SEO/SEM, and web content systems
Ability to analyze data, adapt to changes, and make strategic decisions to drive marketing success
Company
University Medical Center of El Paso (UMC)
University Medical Center of El Paso (UMC) is a leading teaching and research hospital equipped with advanced medical technology and expert care.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
R. Jacob Cintron, FACHE, MAcc, MBA, BSIE, PE
President and CEO of El Paso County Hospital District
Maria Mercedes Zampini
Chief Operating Officer
Recent News
2025-10-01
2025-04-02
Company data provided by crunchbase