Havas Edge · 2 days ago
Programmatic Media Buyer, Health Media
Boston, MA
Full-time
Hybrid
Mid Level
$70K/yr - $80K/yr
3+ years expHavas Edge is an award-winning international performance marketing agency that influences people to act through multi-channel marketing and commerce. The Programmatic Media Buyer, Health Media will manage programmatic campaigns for a range of pharmaceutical advertisers, focusing on optimizing performance and driving client success.
AdvertisingMarketing Automation
Hiring Manager
Josh Kubski
Responsibilities
Own and manage the complete programmatic campaign life cycle inclusive of planning, buying, creative and pixel management, optimization, on-going account management, making recommendations, etc
Actively set-up, execute, manage, and optimize numerous campaigns within multiple DSPs simultaneously
Perform daily campaign pacing adjustments to deliver on campaign budgets and tactics are being optimized towards relevant objectives and KPIs
Optimize campaign performance daily using BI (Business Intelligence) tools and excel based data analysis
Use critical thinking & analytical skills to analyze complex data sets to make decisions to beat client goals
Perform weekly analysis of top performing domains and 3rd party statistics
Manage report generation inclusive of audience insights, data reporting, site list generation
Run weekly reports of management statistics for client’s campaigns (performance, pacing etc.) and communicate performance reports and learnings with client(s), internal stakeholders, and agency partners
Execute updates to programmatic media plans as needed
Develop an understanding of A/B and split testing methodologies on campaigns under the direction of the Digital Director
Serve as a programmatic expert to clients around Havas Edge technology and expertise, and what sets us apart from competitors
Develop a thorough understanding of the wider programmatic ecosystem and the modern media agency
Exemplify curiosity and keep abreast of industry developments, learning new technology platforms to provide recommendations to client teams
Qualification
Required
Minimum 3-4 years' experience in programmatic media buying (performance driven preferred)
You have hands-on experience working in self-serve Demand Side Platforms
You have experience with health focused DSPs such as DeepIntent, Pulsepoint, KOMODO, IQVIA, or Swoop
You have experience in regulated industries- pharmaceutical experience is a plus
You understand online delivery technology, especially marketing technology (e. g. cookies, AdServers, etc.)
You are familiar with campaign success metrics: conversions, pacing, target CPA's, secondary conversions
You have prior experience in reporting, strategic planning, and performance management of campaigns
You have strong analytical/quantitative skills with the ability to draw insights from large data sets
You demonstrate solid troubleshooting and problem-solving skills; ability to use the results of investigation and analysis to make effective strategic decisions
You can manage multiple projects with short timelines in a fast-paced dynamic environment and experienced in managing projects from concept to completion
You work well under pressure, while maintaining accuracy, strict confidentiality, and a professional demeanor
You enjoy interacting with people at all levels of the organization (internal and external stakeholders) and fostering strong cross-functional teamwork
You are productive in both an independent and collaborative team setting
You have strong interpersonal communication skills, both written and verbal
You have a high level of attention to detail and organization
You have a desire and ability to thrive in a fast-paced environment
You are a self-motivated individual who can work both independently and in a team environment
You have a desire to increase your knowledge and skills around programmatic technology, digital and online media
Preferred
Bachelor's Degree in Marketing, Advertising, Communications or in an analytical or quantitative discipline
You have prior working experience in an agency or publisher environment
You have direct hands-on experience working in any of the following DSPs: Google DoubleClick Bid Manager, TheTradeDesk, DataXu, Amazon Advertising Platform, Adobe/TubeMogul, Thunder, AppNexus, MediaMath
You have a solid understanding of the digital advertising landscape; audience buying a plus
You are proficient in Microsoft Excel (i.e. Pivot Tables, VLOOKUPs) and Microsoft PowerPoint
You are experienced with ancillary technologies: DMP, ad serving solutions, tag management and operations, including types of tag, their differences and what to use in certain scenarios
You have experience with contextual targeting and research tools
You are familiar with attribution modeling
Company
Havas Edge
Havas Edge is a Marketing Automation company.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Abed. Abusaleh
Chief Executive Officer
Bianca Medici
Chief of Staff to Global CEO | Business Initiatives • Operational Strategies • Special Projects |
Recent News
2024-04-25
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