Method Communications · 1 day ago
Director of Influencer Marketing, B2B Tech
San Francisco Bay Area
Full-time
Hybrid
Director/Executive
$100K/yr - $130K/yr
8+ years expMethod Communications is an award-winning technology marketing and public relations agency built for challenger brands and innovative companies. The Director of Influencer Marketing will lead the social media and influencer marketing team, developing strategies and executing campaigns to meet client business objectives in the B2B technology sector.
MessagingProfessional NetworkingPublic RelationsSocial Media
Hiring Manager
Kaley McClellan
Responsibilities
Serve as a senior advisor and consultant for the agency, providing high-level, strategic guidance and counsel for Method staff and clients, charting teams and clients towards well-conceptualized social media, influencer, and paid social programs
Lead and mentor the social media and influencer marketing team, focusing on professional development, coaching and best practices
Drive knowledge-sharing while developing initiatives across the agency that help shape the future direction of Method's marketing services
Stay current on social and influencer trends, actively testing new tools and channels to ensure Method's service offering remains competitive in the market
Develop new skills by participating in ongoing training, workshops, etc
Work with leadership to manage team hours, client budgets and staffing needs
Develop and lead training programs to upskill agency staff on social and influencer best practices and emerging trends and platforms
Be an expert on measurement, staying current on new reporting trends, analytics and social listening tools
Create holistic social and influencer strategies that demonstrate clear ROI and business impact for clients across various B2B technology sectors demonstrating industry knowledge and a deep understanding of your clients’ business
Leverage digital marketing best practices across all campaigns while ensuring alignment with paid, earned, and owned media strategies
Embody excellent concierge service and account management
Lead critical conversations with clients with confidence, guiding them through challenges and tough feedback while advising (rather than taking orders) and being comfortable leading budget and scope conversations proactively
Ensure all client billings are up to date and all finance queries are followed up in a timely manner
Lead the development and implementation of social media, influencer, and paid social campaigns for assigned clients leveraging social media and influencer best-practices across all campaigns
Build and manage effective B2B influencer content programs designed to expand reach and build engagement, overseeing outreach, relationship management, and campaign execution
Analyze campaign performance against client KPIs and report on trends and insights to key stakeholders
Develop content briefs to support short and long-form social content for brands, executives and influencer programs managing development timelines from start to finish
Think creatively and collaborate with various departments (design, copywriters, PR, etc.) to manage client needs and deliver content in a timely manner
Engage and grow audiences for Method clients, increase thought leadership, mitigate issues, and elevate brands' online profiles
Help lead the growth of Method's social and influencer practice through strategic contributions to new business opportunities by supporting new business pitches and upselling services to existing clients
Identify and share market trends and emerging platforms to contribute to new service offerings and revenue streams
Draft statements of work for new projects and retainers, working with Method's finance team to seek necessary approvals
Contribute to the development of standardized processes, playbooks, and methodologies to scale the digital marketing practice
Support cross-selling opportunities within existing client accounts by identifying needs and developing tailored digital solutions
Qualification
Required
8-10+ years of social media, influencer and paid social media management experience
Experience in applying social media, influencer, and paid campaigns to brand-building initiatives
Expertise in social and influencer platform research and reporting resources
Familiarity with third-party ad serving technologies and social media and influencer management platforms
Proven track record of budget oversight and financial management for digital campaigns
Experience leading new business initiatives with social, influencer and paid social strategy development
Demonstrated critical thinking and problem-solving abilities
Solid verbal and written communication skills
Polished presentations skills are a must
Ability to work successfully with teams on multiple projects under tight deadlines
Desire to work in an industry which is constantly evolving and presenting new and unique challenges
Ability to sell ideas clearly and deliver value
Self-driven to meet and exceed revenue and goals for our clients
Benefits
Flexible, hybrid work
Generous Vacation and Wellness Time accruals, two weeks of full office closure, paid holidays, and 2 floating holidays
Cell phone and internet cost reimbursement
Employer paid Medical, Dental, and Vision Insurance
Employer paid Health Savings Account (HSA)
401K Plan with Employer Match up to 4%
Free Employee Assistance Program (EAP) offering three confidential, face-to-face counseling sessions per issue per year
Paid Family Leave
$500 annual wellness stipend after 6 months of employment
$1500 professional development stipend after 2 years of employment
4 weeks of paid sabbatical after 5 years of employment
Leadership development and virtual training opportunities
Company
Method Communications
Method Communications is an integrated communications agency that offers its users with public relations campaigns.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2018-12-19Acquired
Leadership Team
Katy Spaulding
Chief Operating Officer
Matt Stewart
General Manager West Coast
Recent News
2024-04-11
Company data provided by crunchbase