Republic Services · 3 days ago
Vice President, Marketing & Customer Zeal
Republic Services, Inc. is a leader in the environmental services industry, and they are seeking a Vice President of Marketing & Customer Zeal to develop and execute marketing plans for customer growth and exceptional customer experiences. This role involves overseeing marketing operations, collaborating with sales leaders, and implementing strategies to enhance customer loyalty and optimize the customer journey.
Information TechnologyRecyclingRenewable EnergySustainabilityWaste Management
Responsibilities
Foster cross-functional collaboration: Partner closely with sales, product, field, and executive leadership teams to ensure marketing initiatives are fully integrated with enterprise business priorities and drive unified business outcomes
Lead organizational change and transformation: Champion change leadership across complex, matrixed environments, inspiring teams to embrace new strategies, technologies, and processes that accelerate growth and elevate customer experience
Demonstrate entrepreneurial mindset: Cultivate a culture of innovation and agility, translating strategic vision into measurable business results through proactive problem-solving, calculated risk-taking, and continuous improvement
Define and execute the enterprise go to market strategies, aligning customer zeal and growth priorities across the business
Drives measurable NPS improvements by partnering directly with field leadership to align on customer experience priorities
Develops and deploys the company’s Customer Zeal strategy by customer vertical
Lead segmentation and journey mapping initiatives that guide marketing, product, and operational decisions
Develop and maintain a Customer Health Index that connects satisfaction, retention, and loyalty metrics directly to growth and financial outcomes
Oversee all marketing functions including performance, product, field, social, digital, email, lead generation, and go-to-market execution, ensuring unified storytelling, measurement, and optimization
Lead retention and loyalty strategy, including advocacy programs that grow lifetime value and reinforce brand trust
Build organizational capability by connecting marketing and customer experience functions, eliminating silos in systems, insights, and accountability
Champion a customer-first culture, embedding excellence in every channel through leadership modeling, education, and engagement
Align communications, incentives, and decision-making across teams to reinforce shared accountability for marketing performance and customer outcomes
Represent the voice of the customer and market at the executive table, ensuring strategic alignment between brand promise, customer need, and business growth
Partners across digital transformation efforts to deliver improved customer experiences
Performs other job-related duties as assigned
Qualification
Required
Proven record of leading large-scale marketing and customer experience transformations that deliver measurable growth and brand impact
Demonstrated ability to create and communicate a unified vision, influence across executive leadership, and align strategy in complex, matrixed organizations
Deep expertise in brand strategy, performance marketing, customer insights, analytics, and change leadership, with a track record of connecting data to growth
Exceptional communicator and collaborator with an entrepreneurial mindset and the ability to translate strategy into measurable business results
10–15 years of progressive customer experience and/or marketing leadership experience leading integrated marketing functions spanning product, performance, and customer engagement
7–10 years in senior leadership roles with demonstrated ability to lead large teams and complex, cross-functional initiatives
Benefits
Comprehensive medical benefits coverage, dental plans and vision coverage.
Health care and dependent care spending accounts.
Short- and long-term disability.
Life insurance and accidental death & dismemberment insurance.
Employee and Family Assistance Program (EAP).
Employee discount programs.
Retirement plan with a generous company match.
Employee Stock Purchase Plan (ESPP).
Paid Time Off (PTO)
Company
Republic Services
Republic Services provides comprehensive environmental services to support business, home and community.
Funding
Current Stage
Public CompanyTotal Funding
unknown1998-07-01IPO
Recent News
2026-01-06
Company data provided by crunchbase