BAD Marketing · 1 day ago
Email & SMS Account Manager- eCommerce
United States
Full-time
Remote
Entry, Mid Level
1+ years expBAD Marketing is a global team of passionate marketers and strategists focused on helping clients grow sustainably. They are seeking an Email & SMS Account Manager to lead retention strategies for eCommerce brands, manage multiple client accounts, and develop creative campaigns that drive customer engagement and loyalty.
E-Commerce
No H1B
Responsibilities
Lead client communication with clarity, confidence, and strategic insight — you are the face of our retention strategy for each account
Develop creative, non-basic campaign concepts that align with each brand's voice, goals, and customer journey — ideation is as critical as execution
Guide your team of designers and collaborate with copywriters to produce error-free, on-brand, conversion-driven content
Own retention performance — build and manage advanced email and SMS flows, campaign calendars, and data-backed optimizations
Conduct ongoing account audits to identify segmentation, automation, and A/B testing opportunities
Translate metrics (CTR, CVR, RPR, LTV) into actionable, digestible client insights that drive decision-making
Proactively manage timelines, resources, and internal collaboration — you never drop a deadline
Ensure consistent QA and brand alignment across all creative assets — from email layout to SMS tone
Stay ahead of industry trends and continually bring fresh, innovative campaign ideas to your team and clients
Qualification
Required
1+ years of comprehensive eCommerce retention marketing experience (not limited to freelance or assistant roles)
Proven ability to manage 8–10 client accounts simultaneously and guide a small creative team with minimal oversight, while maintaining high-quality output
Prior experience with Klaviyo or similar ESPs at an advanced level
Strong portfolio of full-funnel email and SMS campaigns — from ideation to performance analysis
Strategic thinker with a bias for creativity and performance — you're not here to do the obvious
Confident, proactive communicator who can simplify complex data and strategies into clear client communication
Obsessive attention to detail — no typos, broken links, or off-brand creative on your watch
Able to prioritize and pivot in a fast-paced agency environment with zero micromanagement
Strong understanding of eCommerce metrics: CAC, LTV, CVR, RPR, and how they influence retention decisions
U.S. or Colombia-based and located within ±3 hours of EST. Must be available Monday–Friday, 9AM–6PM EST
Preferred
Experience with Postscript, Attentive, or other SMS platforms
Familiarity with Notion, Slack, and project management platforms
Benefits
Competitive compensation
Health, dental, and vision insurance (U.S. residents only)
PTO + Paid U.S. holidays
Fully remote
Career growth pathways in a high-performance culture
Work with a creative, high-accountability team that takes pride in their craft
Company
BAD Marketing
BAD Marketing is a digital marketing firm dedicated to scaling our client's brands through unique marketing strategies.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ashton Shanks
Co-Founder & CEO
Eddie Maalouf
Founder & CEO
Company data provided by crunchbase