CALI Floors · 8 hours ago
Sales Executive, SIT (In training)
CALI Floors is seeking a Builder Sales Executive (In Training) to support growth within the new home builder channel. This role involves learning CALI’s builder programs and sales processes while building relationships with builders, contractors, and design centers, ultimately transitioning into a fully autonomous sales role.
Building MaterialConstructionGreen BuildingManufacturing
Responsibilities
Support CALI’s growth strategy by learning and applying best practices in the builder and contractor sales environment
Collaborate with senior sales leaders and other team members to support active accounts and new business development
Participate in market assessments, customer meetings, builder design center visits, and training programs
Progressively take on more direct ownership of relationships, sales targets, and territory responsibilities
Shadow and support existing Builder Sales Executives and senior leadership to learn CALI’s approach to the builder channel
Call on builders, contractors, and design centers under guidance to develop familiarity with account needs and sales processes
Coordinate with CALI sales representatives to support dealers and builder accounts where needed
Support builder channel marketing initiatives, events, and product specification efforts
Participate in strategic targeting of new business opportunities to build long-term relationships
Assist with the development and execution of quarterly strategic sales plans aligned with annual company goals
Develop product knowledge across the full CALI offering and stay current on industry trends and competitive landscape
Engage with stakeholders including owners, designers, specifiers, and contractors to promote CALI products
Partner cross-functionally with marketing, operations, and leadership teams to support builder programs
Maintain accurate records in ERP/CRM systems and assist with reporting as needed
Complete training milestones, participate in coaching sessions, and demonstrate readiness for independent territory management
Other duties as assigned related to the builder sales channel
Qualification
Required
Bachelor's degree
Strong communication skills with an ability to quickly build rapport with prospective customers
Demonstrated initiative, high energy, and self-starter mentality
Willingness to travel for training, market visits, and account support
Ability to understand pricing strategies and customer buying behaviors
Comfortable using a laptop computer and basic Microsoft Windows software/NetSuite
Preferred
Interest or background in the flooring, building materials, or construction industry
Experience with ERP/CRM systems
Company
CALI Floors
CALI empowers stunning home transformations with durable, high-value products that are easy to buy, install, and maintain.
Funding
Current Stage
Growth StageTotal Funding
unknown2021-06-23Acquired
Leadership Team
T
Tanner Haigwood
Co-Founder; Executive Vice President
Recent News
EIN Presswire
2025-08-21
2025-01-24
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