Equity Residential · 2 days ago
Digital Marketing Strategist
Greater Chicago Area
Full-time
Hybrid
Entry, Mid Level
$71K/yr - $86K/yr
2+ years expEquity Residential is a company focused on providing the best in apartment living and fostering innovation within its community. The Digital Marketing Strategist is responsible for analyzing and optimizing digital marketing efforts to enhance business performance through data-driven insights and strategic planning.
Property ManagementReal Estate
Hiring Manager
Keith Teresi
Responsibilities
Drive digital marketing optimization through analytics for campaigns across multiple channels, including native, classified, social, email, referral, display, pay-per-click, pay-per-lease, and subscription sources
Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and tactical delivery plans for revising the campaign strategy
Research, drive thought leadership, and implement emerging media, trends and technologies
Coordinate marketing campaigns through budgeting, researching emerging trends, analyzing opportunities
Monitor and report on all internal website performance, ensuring quick and proper resolution of any issues
Build and update project plans and schedules to communicate project status and progress to all stakeholders
Execute key assigned project tasks to ensure effective and timely implementation of new marketing initiatives
Analyze the performance of partner sites and internal campaigns to make actionable recommendations to enhance performance
Support and attend monthly performance calls with pay-per-action, regional and national partners, identifying opportunities for improved tracking, efficiency, and performance
Drive ongoing optimization of internal website performance using web analytics, site research and competitive analysis to achieve website goals
Ensure integrity of all published information on internal and external sources
Manage invoicing for online and offline partners, ensuring accuracy and on-time delivery
Support marketing and sales initiatives through thorough research and analytics, delivering recommendations to achieve company goals
Develop a high level of proficiency with all sources of internal information that feed campaigns
Educate colleagues and cross-functional business partners on latest marketing strategies and channels
Train business units in marketing tools. Ensure on-going compliance and adherence to the marketing guidelines through communication and ongoing updates to training documents and videos
Train and evaluate interns, full-time temporary employees, and others as needed, under the guidance of senior management
Represent the Company in a professional manner, consistently maintaining a professional courteous attitude when dealing with residents, co-workers and the public
Qualification
Required
Bachelor's degree required with (2) years of progressive digital marketing experience, demonstrating the proficient use of analytics to improve performance of a company's website or digital campaigns. (A combination of educational and work experience may be substituted based on management's discretion.)
Ability to effectively and objectively communicate and work with internal and external customers
Must have experience at developing project plans from conception to implementation with a keen eye for detail
Proven ability to conduct presentations for employee groups, senior management, and /or vendors
Should be able to work autonomously in a fast paced environment with changing deadlines
Benefits
Medical, dental, vision care and wellness programs
Paid holidays
Annual vacation time
Paid sick leave
New parent benefits
Adoption assistance
Competitive Compensation
401(k) Retirement Savings Plan
Rent Discounts
FSA/HSA
Company-paid life & disability insurance
Paid Community Service Hours
Leadership Development
Tuition Assistance
Company
Equity Residential
Equity Residential (EQR) is a real estate investment trust (REIT).
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1993-08-11IPO
Leadership Team
Kristin Hupfer
Senior Vice President, Marketing and Customer Experience
David Lane
Vice President, Property Management
Recent News
2025-10-24
MarketScreener
2025-09-12
Morningstar.com
2025-09-02
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