University of Massachusetts Amherst · 6 days ago
Digital Marketing & Outreach Manager (Hybrid Opportunity)
Amherst, MA
Full-time
Hybrid
Mid Level
3+ years expThe University of Massachusetts Amherst is a nationally ranked public land-grant research university seeking a Digital Marketing and Outreach Manager. This role is essential for the Massachusetts Small Business Development Center, overseeing digital marketing content creation and management, coordinating outreach efforts, and assisting in the preparation of reports for funding sources.
EducationHigher EducationUniversities
Responsibilities
Design and develop content and graphics for various digital and print materials for the Massachusetts Small Business Development Center
Create, implement, and evaluate digital content to align with organizational goals and strategies
Manage and maintain a cohesive content calendar for social media and digital platforms, tracking results and analyzing performance to inform future improvements
Create and manage databases of stakeholders, partners and clients for conducting outreach
Utilize computer software and other digital tools to design and manage Massachusetts SBDC websites, with attention to architecture, accessibility, and usability
Create and oversee department’s branding to ensure compliance with department, Isenberg School of Management, and UMass Amherst policies and update Massachusetts SBDC policies when appropriate
Work with printers, including all design specifications
Assist in the preparation of proposals and reports for program funding sources with the Massachusetts SBDC State Director
Serve as the point of contact for the Massachusetts SBDC’s impact survey
Create and implement policies to ensure Payment Card Industry (PCI) compliance with University policies
Coordinate training activities organized by MSBDC regional and specialty centers
Qualification
Required
Bachelor's degree and three (3) years of full-time experience in website content development, digital marketing and graphic design OR an associate's degree and five (5) years of experience in website content development, digital marketing and graphic design
Demonstrated proficiency managing websites, social media platforms and digital communications, including information architecture, production, and analytics reporting
Excellent verbal and written communication skills, with experience writing for business and government audiences across a variety of digital platforms
Knowledge of graphic design principles and print production standards
Extensive knowledge of computers and software, including Adobe Creative Suite, Microsoft Office, and other digital design tools
Demonstrated creativity and self-motivation
Demonstrated ability to work effectively and independently without supervision
Ability to establish priorities and manage multiple complex tasks while meeting deadlines
Preferred
Bilingual a plus
Company
University of Massachusetts Amherst
The University of Massachusetts Amherst is a public research university offering undergraduate, master's, and doctoral programs.
1001-5000 employees
H1B Sponsorship
University of Massachusetts Amherst has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (69)
2024 (77)
2023 (56)
2022 (79)
2021 (19)
2020 (31)
Funding
Current Stage
Late StageTotal Funding
$137.34MKey Investors
U.S. Department of DefenseU.S. Environmental Protection AgencyThe Howard Hughes Medical Institute
2024-09-18Grant· $7.9M
2024-07-16Grant· $6.37M
2023-11-16Grant· $2.5M
Leadership Team
Christopher Salthouse
Co-Founder Center for Personalized Health Monitoring
Alejandro Reuss
Instructor
Recent News
Research & Development World
2026-01-23
2025-12-17
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