Optimum Sports · 1 day ago
Director, Digital Activation
New York
Full-time
Hybrid
Director/Executive
$90K/yr - $215K/yr
7+ years expOmnicom Media Group (OMG) is the media services division of Omnicom Group Inc. and delivers transformational experiences for consumers, clients, and talent. The Director of Digital Activation plays a key role in executing digital buys and leading the team to ensure performance and the Digital Activation Process is effectively managed.
AdvertisingBrand MarketingMarketingPublic RelationsSports
Responsibilities
Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPI’s) as defined by the client
Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals
Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of junior team members
Effectively presenting strategic and tactical plans to clients, staff, and internal teams
Provide regular insight and training to challenge and develop junior team members
Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
Understanding of business concepts and client objectives to identify campaign expansion opportunities
Qualification
Required
7+ years of work experience
Recent and proven experience in programmatic execution/planning and activation required
Actively optimize and manage client programmatic strategy ensuring micro and macro goals are hit
Accountable to daily programmatic team operations and campaign excellence
Effectively manage and lead all programmatic team members
Identify and test new programmatic channels and products, highlighting client value in results and sharing across client team and organization
Identify training and development needs of client team and broader functional team
Instill best practices, processes, methodologies, and frameworks for client team and broader functional team
In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP's, SSP's, advertising/publisher ecosystems, data privacy
Preferred
Experience working with across several media channels
Other digital advertising, such as search and/or social
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
Optimum Sports
Optimum Sports is a sports marketing agency for sports that has expertise in branding, investments, client relationships, PR and strategy.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Dale Song
Chief Partnerships & Consulting Officer
Jeremy Carey
Chief Investment Officer
Recent News
Sports Business Journal
2026-01-17
Company data provided by crunchbase