Encova Insurance · 5 hours ago
Branding and Communications Specialist
Columbus, OH
Full-time
Hybrid
Mid Level
$49K/yr - $79K/yrEncova Insurance is seeking a Branding and Communications Specialist to develop, coordinate, and execute marketing and communications programs that support corporate objectives. The role involves creating content for social media, collaborating with internal teams, and implementing multi-channel communication strategies.
Commercial InsuranceHealth InsuranceInsurance
Hiring Manager
Melinda Fisher, PHR, SHRM-CP
Responsibilities
Communicate effectively to external audiences, including agents, policyholders, media and the general public through traditional, digital and emerging media
Develop comprehensive communication plans based on the strategic objectives of Encova Insurance and its key stakeholders; communication plans may include: email marketing, organic and/or paid social media, public relations, internal communications, newsletter inclusions, website alerts, FAQs, talking points, advertising, word-of-mouth and more
Use independent judgment and decision-making to create, propose and implement multi-channel communication programs to support the needs of all business lines to communicate with agents, policyholders and the general public
Collaborate with internal teams (i.e. Customer Experience, Information Technology, Agency Services and Operations and profit centers) to solidify comprehensive, strategic marketing and communications plans
Assist with developing and implementing comprehensive marketing and communication plans, including writing, proofing, obtaining approvals, collaborating with designers and more
Write content and edit contributions from other staff in Branding and Communications, the leadership team and other areas as assigned
Monitor, measure and report on campaign effectiveness; optimize efforts based on results
Demonstrate an understanding of digital marketing strategy, trends and key performance indicators, including content strategy, email marketing, organic and paid social media strategy, SEO and Google Analytics
Assist with content strategy and management for all external-facing Encova web properties, including our public site and customer-facing portals, and collaborate with internal teams to optimize user experience
Collaborate with the Branding and Communications team on content and campaigns and create, schedule and publish content across Facebook, Instagram and LinkedIn; research trends, hashtags and competitors to inform content strategy; create and maintain content calendars; partner with visual designers to create content; ensure consistent use of the corporate brand and voice across all functions and platforms; support content creation, including photo selection and basic video editing in CapCut; write engaging captions, hashtags and short-form copy aligned with brand voice; oversee proofing and approval processes to ensure timely posting; monitor social media channels, respond to comments/messages/tags and engage with followers; track and report on performance metrics (engagement rate, reach, follower growth)
Monitor, maintain and improve Encova’s online reputation, i.e. Google reviews, etc
Demonstrate strong project management and interpersonal skills
Commonly lead projects and interact with integrated teams
Maintain collaborative editorial and corporate calendars with upcoming deadlines and priorities with input from other members of the Branding and Communications team
Ensure consistent use of the corporate brand across all functions and platforms
Ensure consistency of basic corporate information, such as logos, contact information, brand templates, etc
Evaluate emerging technologies and provide thought leadership and perspective for adoption
Qualification
Required
An undergraduate degree in communications, marketing, journalism or a related field desired
Strong writing skills, creativity, thorough understanding of social media channels, attention to detail and a demonstrated success in content strategy is strongly desired
A portfolio demonstrating diverse writing styles is desired, along with demonstrated strong proofing and editing skills
Demonstrated experience managing SEO, email marketing, social media and AP style are highly desired
Preferred
Directly related experience in communications, advertising, social media, public relations or digital marketing is preferred
Experience with Outlook, Word, PowerPoint, monday.com, Microsoft Dynamics Customer Insights, Sprout Social, EpiServer CMS and SharePoint are a plus
Work in or understanding of the insurance industry is desirable
Benefits
Health, Dental & Vision Insurance
Company-provided life and income protection plans
Eligibility to participate in a company incentive bonus program
401(k) Retirement Plan - 100% company match up to 7% on annual salary
Paid Time Off, Paid Holidays, and Floating Holidays
Flexible Work Arrangements - Hybrid and remote depending on the role
Company
Encova Insurance
Encova Insurance offers insurance products including commercial, life and personal insurance.
Founded in 1928
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2023-05-22Acquired
Leadership Team
Grady Campbell
Executive Vice President, Senior Advisor to President & CEO
Thomas J. “TJ” Obrokta, Jr.
President and CEO
Recent News
2025-09-17
2025-09-12
Company data provided by crunchbase