Director, Patient Marketing jobs in United States
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Ocular Therapeutix, Inc. · 14 hours ago

Director, Patient Marketing

Ocular Therapeutix, Inc. is a biopharmaceutical company focused on innovative therapies for eye diseases. The Director of Patient Marketing will develop and execute patient marketing strategies, enhance patient engagement, and collaborate with internal and external stakeholders to improve patient experiences.

BiotechnologyHealth CareMedical Device

Responsibilities

Design of the patient marketing strategy and responsibility for associated educational support, tools, platforms, and engagement. This includes ownership of associated budget, vendor management, KPI management, and tracking current and future products/indications
Oversee patient marketing insight collection, synthesis, and analysis to build and shape future strategies and support resources
Design a go-to-market engagement model for patients from disease education through product availability
Engage with external customers and stakeholders to understand and capture emotional and physical experiences through the patient’s perspective to support development and build of patient related tools and resources
Design, establish, and manage the reporting of ongoing performance analytics and insight capabilities to provide ongoing market feedback to leadership and the broader organization
Oversee overall KPIs and monitoring of patient related marketing tools and resources
Monitor market insights to establish continuous improvement processes-consistently assessing and adjusting support provided to patients
Responsible for working with cross-functional stakeholders to provide strategic direction and guidance on patient-centric programs, platforms, and resources, along with relevant external customers
Develop and establish brand-specific patient marketing objectives and achieve KPIs at launch and throughout the products’ lifecycle
Support the marketing team with effective communication to promptly identify and address patient related issues and opportunities
Provide strategic insights and recommendations to develop compliant content for the company’s patient education website(s) and drive material through review process as required

Qualification

Patient marketingConsumer health engagementPre-launch strategyMLR/PRC submissionsCross-functional leadershipInnovationCommunication skillsInterpersonal skillsCritical thinkingSelf-motivation

Required

Requires a bachelor's degree or other advanced degree
Minimum 10 years of marketing experience
Minimum last 4 years working directly in patient or consumer health engagement
Demonstrated ownership of pre-launch strategy, insights generation, disease education, and cross-functional leadership (buy-and-bill / ophthalmology / retina preferred)
Ability to thrive in ambiguity that can be present in a high-growth environment
Exceptional professional communications and interpersonal/critical thinking skills necessary
Prior experience with MLR/PRC submissions and process
Desire to innovate and work in a fast-paced, energetic environment
Approaches work with enthusiasm, curiosity, and self-motivation to contribute
Requires up to 20% domestic travel

Company

Ocular Therapeutix, Inc.

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Ocular Therapeutix, Inc. is a biopharmaceutical company committed to redefining the retina experience across drug development, treatment, and outcomes.

Funding

Current Stage
Public Company
Total Funding
$1.19B
Key Investors
Ascension VenturesPolaris Partners
2025-09-30Post Ipo Equity· $475M
2024-02-22Post Ipo Equity· $325M
2023-12-13Post Ipo Equity· $115.11M

Leadership Team

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Pravin Dugel
Executive Chair, President, and CEO
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Michael Goldstein
Chief Strategy Advisor
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Company data provided by crunchbase