L'Oréal · 2 days ago
Marketing Manager, L'Oreal Paris Hair Color
New York, NY
Full-time
Hybrid
Mid, Senior Level
$98K/yr - $138K/yr
5+ years expL'Oréal is a global leader in beauty dedicated to innovation and sustainability. The Marketing Manager for L'Oreal Paris Hair Color will drive brand growth and market share through innovative strategies, consumer insights, and effective execution across various marketing channels.
BeautyConsumer GoodsCosmetics
Responsibilities
Ownership and responsibility for supervising entire go-to-market (activation) process across multiple launches- shopper, social, media, education, etc
Sell in projects to management at large
Influence long term strategic product development with global partners
Collaborate with Creative to create launch materials including advertising, merchandising, sampling and point-of-sale collateral
Drive the research, analysis, category trends and insights to develop long term strategy
Oversee and guide plans development and create vision for businesses
Contribute to total category strategy / plans
Collaborate with Omni Shopper partners to develop promotional strategy and activation calendar
Ownership of annual sales forecast and monthly monitoring of performance, KPIs etc
Understand and manage financial implication of forecast (i.e.) E10 and Full year number
Own accuracy of all budgets and roll up of total category with finance
Manage budget allocation between Marketing and Advertising spending buckets and brands with peers
Work cross-functionally to identify and execute valorization opportunities that improve product margin
Actively monitor media/advertising performance and influence strategic direction for owned franchises
Qualification
Required
BA degree required
5+ years of Industry related marketing work experience (consumer package goods, beauty, personal care/grooming)
Experience working collaboratively with various business functions including Finance, Sales, Industry, Supply Chain, Demand Planning and Creative
Experience managing external and agency relationships, with focus on integrated-ICC campaigns
Demonstrated experience successfully launching and managing new products or renovation
Familiarity with Digital and Social Media marketing platforms and tactics
Proficiency in reading and analyzing syndicated market/sales data (IRI, Nielsen, Salesforce, etc)
Prior experience in Operational Marketing
Demonstrated L'Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management
Market Research: ability to read and interpret research data
Leadership: Demonstration of leadership with team; support departments and customers
Strong Project Management Skills
Information & Data management
Rigorous quantitative data analysis skills
Prioritization & Organization Skills
Strong Interpersonal Skills (written and oral)
Strong appreciation for our business / sensitivity to métier
Benefits
Medical
Dental
Vision
401K
Pension Plan
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
VIP Access to L’Oréal’s Internal Shop for Discounted Products
Monthly Mobile Allowance
Unlimited Access to E-learnings
Lunch & Learn Sessions
Mentorship Programs
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Company
L'Oréal
No.1 Beauty Group Worldwide. No.1 most innovative company in Europe (Fortune's ranking).
10001+ employees
H1B Sponsorship
L'Oréal has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (6)
2022 (1)
2021 (3)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
David Greenberg
CEO L’Oréal USA and President, North America Zone
Haley Cohen
Chief of Staff to the CEO of L’Oréal USA
Recent News
2025-11-14
2025-11-03
caixinglobal.com
2025-11-01
Company data provided by crunchbase