Immatics · 1 week ago
Director, Healthcare Professional Marketing
United States
Full-time
Remote
Director/Executive
10+ years expImmatics is committed to making a meaningful impact on the lives of patients with cancer. The Director of Healthcare Professional Marketing will lead market preparation for Immatics’ first PRAME directed cell therapy, focusing on building physician awareness and preparing the market for full approval in cutaneous melanoma.
Biotechnology
Responsibilities
Collaborate on end-to-end HCP core marketing strategy and own tactical execution for anzu-cel (IMA203)
Define and execute prelaunch HCP marketing strategy to support the successful launch of anzu-cel
Design and execute unbranded HLA testing awareness campaigns
Develop HCP marketing materials in partnership with PRC and creative agencies
Build KOLs relationship, lead ad boards, and ensure alignment
Translate clinical trial data and scientific insights into HCP education and promotional materials
Own congress strategy including booth design, messaging, and onsite presence
Plan and execute digital media and non-personal promotion programs to expand reach into the community setting
Partner with analytics and sales leadership to support account specific strategies and future field readiness
Lead launch planning activities including positioning, sequencing, and execution readiness
Define and track KPIs to guide optimization and investment decisions
Manage agency partners, timelines, and budgets with disciplined prioritization
Proactively identify risks, gaps, and opportunities and act with urgency
Present confidently to internal and external audiences including senior leadership, KOLs, and partners
Educate internal stakeholders unfamiliar with commercialization on marketing strategy and impact
Support the development of a strong commercial and medical affairs culture
Contribute to building scalable marketing and PRC processes
Support commercialization thinking for future PRAME based programs as the pipeline advances
Support additional indications or programs as the portfolio evolves
Qualification
Required
Bachelor's degree required
Minimum of 10 years of oncology experience
At least 5 years of pharmaceutical or biotech marketing experience
Direct experience supporting multiple oncology product launches
Strong understanding of HCP marketing, commercialization, and launch fundamentals
Experience working within PRC and legal, medical, regulatory frameworks
Ability to translate clinical and scientific data into effective HCP communications
Ability to work cross functionally and influence without authority
Excellent written, verbal, presentation, and public speaking skills
Preferred
MBA or advanced degree in marketing, oncology, life sciences, or related field
Experience in cell therapy or advanced oncology modalities
Melanoma experience
Experience supporting both full approval and accelerated approval launches
Experience in early commercial or first product launch environments
Experience with segmentation, targeting, and digital engagement strategies
Demonstrated ability to prioritize ruthlessly and operate effectively in ambiguity
Benefits
Competitive rates for Health, Dental, and Vision Insurance
4 weeks of Paid Time off, granted up front each year and prorated for first and last year of employment.
Sick Time Off – 56 hours
12 Paid Holidays
100% Employer-Paid Life Insurance up to at 1x annual salary
100% Employer Paid Short- and Long-Term Disability Coverage
401(k) with Immediate Eligibility & company match…
Partially paid Parental Leave for eligible employees. (3 weeks)
Additional voluntary employee paid coverages including Accident, Hospital Indemnity, and Critical Illness Employee Paid Identity Theft Protection and Pet Insurance.
Company
Immatics
Immatics is committed to making a meaningful impact on the lives of patients with cancer.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Steffen Walter
Chief Operating Officer
Recent News
2025-10-03
2025-10-02
Morningstar.com
2025-09-09
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