Axon · 1 week ago
Vice President, Head of Enterprise Marketing
Scottsdale, AZ
Full-time
Hybrid
Director/Executive
8+ years expAxon is on a mission to protect life through their ecosystem of devices and cloud software. They are seeking a Vice President, Head of Enterprise Marketing to drive enterprise demand programs, lead a marketing team, and ensure alignment with revenue goals across various industries.
ElectronicsGovTechHardwareSoftware
Responsibilities
Define and drive Axon’s global enterprise demand generation strategy—and personally lead execution of priority initiatives, especially for up-market and strategic accounts
Deliver high-quality, sales-ready leads by tightly aligning targeting, messaging, and scoring with Enterprise Sales—prioritizing relevance and deal velocity over raw volume
Own the full lifecycle marketing motion, from awareness through closed-won, ensuring tight alignment with enterprise sales motions
Build, launch, and optimize multi-channel campaigns (ABM, digital, content, events) with a relentless focus on pipeline creation and conversion
Use data, testing, and iteration to continuously improve targeting, messaging, and performance
Lead a small but powerful team of enterprise marketers while setting a clear expectation that leaders lead by doing
Coach, develop, and challenge the team to deliver measurable business outcomes—not just marketing outputs
Create scalable, repeatable programs while staying deeply involved in execution where it matters most
Partner closely with Enterprise Sales and Product teams to ensure marketing directly supports revenue goals and reflects real customer needs
Translate complex products and use cases into sharp enterprise messaging, positioning, and proof points
Elevate Axon’s presence and credibility in the enterprise market through targeted storytelling, thought leadership, and customer success narratives
Own enterprise marketing KPIs, dashboards, and performance reviews—holding yourself and the team accountable to results
Regularly review results with cross-functional partners and adjust quickly based on what’s working (and what’s not)
Continuously refine lead quality using performance data, feedback from sales, and closed-won analysis to improve conversion rates and pipeline efficiency
Qualification
Required
8+ years of leadership experience in marketing and communications, with specialized expertise in integrated marketing and transformation at high-growth companies
Proven experience driving pipeline and revenue impact, not just brand or awareness
Demonstrated success as a player-coach—comfortable leading teams while staying deeply involved in execution
Strong background in enterprise or up-market marketing, ABM, and integrated GTM motions
Experience supporting U.S.-based growth with expansion into international markets
Deep comfort working cross-functionally with Sales, Product, and Marketing leadership
Highly data-driven, with the ability to turn insights into action
Alignment with Axon's values, especially Own It and Be Obsessed—this role demands accountability and intensity
Preferred
Startup or scale-up experience a plus
Benefits
Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
And yes, we have snacks in our offices
Company
Axon
Axon provides electronic control devices to law enforcement and corrections agencies.
1001-5000 employees
H1B Sponsorship
Axon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (3)
2023 (7)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$2B2025-03-05Post Ipo Debt· $1.75B
2018-08-07Post Ipo Equity· $246M
2001-06-07IPO
Leadership Team
Jay Reitz
SVP Software Engineering
Anthony Baldoni
VP Strategic Initiatives
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