Ziegler Caterpillar · 1 week ago
Marketing Lead & Sales Specialist
Bloomington, MN 55420
Full-time
Onsite
Entry, Mid Level
$50K/yr - $74K/yr
2+ years expZiegler CAT is a family-owned CAT dealer with a commitment to customer success. They are seeking a Marketing Lead & Sales Specialist to identify opportunities and generate sales leads for dealer solutions, working closely with customers to enhance interest and qualification criteria before transferring leads to sales representatives.
ConstructionIndustrial ManufacturingMachinery ManufacturingService Industry
Responsibilities
Perform outbound & inbound calls and track updates to monitor and report all pertinent market information relative to competitive activity, customer information and product performance
Achieve the planned annual rate of call (PAR) for each assigned account
Call assigned customers at PAR to uncover business issues, timelines and opportunities for dealer solutions
Identify and qualify leads for dealer solutions from opportunities generated by contacting assigned prospects and customers
Document business issues, timelines, opportunities and leads in the dealer’s contact management system (CRM)
Transfer leads to the appropriate salesperson in a timely and efficient manner
Establish a personal working relationship with contacts based on value, knowledge, trust and character
Verify and update contact information for leads, prospects and customers assigned
Cleanse leads, prospects and customers from their assigned database who are no longer in business or otherwise disqualified from future contact using the dealership’s criteria
Continue to develop expertise in products and services through training, research and perpetual learning
Generate monthly PowerPoint reports on equipment and revenue and support various projects and campaign as part of lead generations initiatives
Qualification
Required
High school diploma or GED required
2 years minimum experience in sales, marketing or analytics
Possess strong MS Office skills particularly in Excel
Demonstrated success as a team player with a proactive, positive attitude and a strong sense of self-motivation who can perform job functions with minimal supervision
Ability to manage multiple tasks and changing priorities using strong organization and prioritization skills
Ability to communicate data effectively. Good phone etiquette and inbound call management experience is essential
Preferred
Bachelor's degree is preferred, but may be supplemented by work experience
Knowledge of a parts and services sales organization is a plus
Benefits
Health, Dental, Vision and Life Insurance
15 days of PTO your first year, accrual starts day 1
9 paid holidays
401(k) plan with company contribution and match
HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
Short-Term and Long-Term Disability Insurance, FSA & EAP
Paid Parental Leave & Funeral Leave
Fitness membership discount
Education Assistance
Company
Ziegler Caterpillar
Ziegler CAT is one of the largest and most successful Cat® dealers in the U.S., representing the full line of industry-leading Cat equipment, generators, and truck engines in Minnesota and Iowa.
1001-5000 employees
Funding
Current Stage
Late StageRecent News
Minneapolis / St. Paul Business Journal
2023-09-19
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