Director, Customer Marketing jobs in United States
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Commerce · 1 week ago

Director, Customer Marketing

positionAustin, TX
timeFull-time
remoteHybrid
seniorityDirector/Executive
money$129K/yr - $218K/yr
date7+ years exp

Commerce is a company dedicated to empowering businesses with its AI-driven commerce ecosystem. They are seeking a strategic Director of Customer Marketing to enhance engagement and retention across their customer base, focusing on the entire customer lifecycle from onboarding to advocacy.

B2BE-CommerceOnline Portals

Responsibilities

Design and execute marketing programs to engage customers at every lifecycle stage: onboarding, adoption, retention, cross-sell/upsell, and advocacy
Partner with Customer Success and Sales to drive engagement campaigns that reduce churn and accelerate time-to-value
Develop trigger-based, personalized lifecycle journeys using in-product messaging, email, and digital touchpoints to improve activation and ROI
Build and manage retention campaigns that drive increased product usage, feature adoption, and expansion into new product lines
Collaborate with Revenue teams to design targeted cross-sell and upsell plays informed by product engagement data and segmentation insights
Own customer satisfaction and health metrics (e.g., NPS, CSAT, engagement scores) as leading indicators of retention
Lead customer advocacy programs including case studies, testimonials, references, and speaker recruitment for events and press opportunities
Oversee customer community initiatives—online forums, ambassador programs, and peer networking events—to strengthen relationships and share best practices
Partner with Product Marketing to elevate the voice of the customer into GTM messaging and roadmap priorities
Establish dashboards and performance tracking for customer campaign metrics: retention rate, product adoption, NPS, and expansion pipeline
Continuously optimize campaigns through A/B testing, segmentation, and data-driven insights
Report program performance to executive stakeholders, demonstrating measurable business impact and ROI

Qualification

B2B SaaS marketingCustomer lifecycle marketingRetention campaignsCRM platformsMarketing automationAnalytics platformsCollaboration skillsCommunication skills

Required

7+ years of B2B SaaS marketing experience, with at least 3+ years focused on customer or lifecycle marketing
Proven success launching data-driven retention and expansion programs that directly impact ARR and customer health
Strong collaboration skills across Marketing, Product, Customer Success, and Sales organizations
Expertise with CRM, marketing automation, and analytics platforms (e.g., HubSpot, Salesforce, Gainsight, or similar)
Exceptional communication skills and a passion for driving customer value through marketing

Preferred

Experience in ecommerce, payments, or digital commerce platforms strongly preferred

Company

Commerce

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Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive through an open, AI-driven commerce ecosystem.
dateFounded in 1994
location
Broomfield, Colorado, USA
people-size1001-5000 employees
web-link
http://commerce.com/

Funding

Current Stage
Late Stage
Total Funding
$70.5M
Key Investors
GE Capital
2000-04-19Series C· $63M
2000-02-01Private Equity· $7.5M

Recent News

GlobeNewswire
Commerce to Announce Fourth Quarter 2025 and Full Year 2025 Financial Results on February 12th, 2026
2026-01-15
GlobeNewswire
Commerce Supports Universal Commerce Protocol, Plans to Offer Buying Directly Across Google’s AI Surfaces
2026-01-11
Digital Commerce 360
BigCommerce names a chief product officer
2026-01-08
Company data provided by crunchbase