TikTok · 1 day ago
Senior Product Marketing Manager, Performance Advertising (Travel)
San Jose, CA
Full-time
Onsite
Mid, Senior Level
$128K/yr - $290K/yr
4+ years expTikTok is the leading destination for short-form mobile video, and they are seeking a Senior Product Marketing Manager to lead go-to-market strategy for performance advertising solutions in the Travel and Entertainment sectors. This role focuses on enabling advertisers to drive and measure real business outcomes while collaborating with various teams to meet the needs of Travel advertisers.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
Own go-to-market strategy for performance advertising solutions designed for Travel advertisers, with a focus on driving bookings, revenue, and repeat customer value
Partner closely with Sales, Product, and regional GTM teams to understand Travel advertiser needs and design solutions that support closed-loop performance outcomes from ad exposure through conversion and purchase
Develop positioning, messaging, and sales narratives that connect platform capabilities to Travel-specific performance goals such as demand generation, booking conversion, and revenue growth
Enable Sales teams through playbooks, training, and objection handling tailored to Travel and Entertainment advertisers with complex decision cycles
Serve as a strategic partner to Product teams by translating advertiser feedback and market insights into clear recommendations for product prioritization and roadmap development
Lead advertiser onboarding and enablement programs that help Travel brands successfully launch, optimize, and scale performance campaigns
Track adoption, usage, and performance impact of Travel advertising solutions to inform GTM strategy and continuous improvement
Partner cross-functionally to develop regional initiatives and vertical programs that unlock incremental growth for Travel advertisers
Develop thought leadership and executive-facing storytelling around performance marketing trends in Travel, including shifts in consumer behavior, booking patterns, and demand cycles
Qualification
Required
4+ years of experience in product marketing, performance marketing, or go-to-market roles within digital advertising
Direct experience working with Travel, Entertainment, or Commerce advertisers and understanding their booking and revenue models
Strong understanding of performance marketing concepts such as demand generation, conversion optimization, and ROAS, with a focus on business outcomes rather than proxy metrics
Proven ability to translate complex product capabilities into clear, compelling narratives for sales teams and advertisers
Excellent cross-functional communication skills and experience working closely with Product, Sales, and regional teams
Preferred
Experience supporting advertisers with multi-step or longer consideration journeys, such as Travel or high-value commerce
Experience building vertical-specific GTM strategies and sales enablement for performance advertising products
Strong knowledge of both the app and web measurement industry & solutions (Pixel, Conversions API, SDK, SKAN, 1P/3P attribution, MMP etc.) and experience working on qualitative and quantitative measurement of marketing campaigns
Comfort operating in fast-paced, ambiguous environments and influencing without direct authority
Global or cross-regional experience supporting international advertisers and sales teams
Benefits
Medical, dental, and vision insurance
401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
10001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
N Ali Mohamed
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
2026-01-22
2026-01-22
The Hollywood Reporter
2026-01-22
Company data provided by crunchbase