Rockwell Automation · 1 week ago
Strategic Marketing Manager- OEM/Machine Builders
Milwaukee, WI
Full-time
Hybrid
Senior Level
$130K/yr - $195K/yr
5+ years expRockwell Automation is a global technology leader focused on enhancing productivity and sustainability for manufacturers. The OEM Strategic Marketing Manager will develop and execute marketing strategies for the OEM/Machine Builder segment, driving growth and strengthening partnerships while leading marketing initiatives across various industry verticals.
HardwareIndustrial AutomationSales AutomationSoftware
No H1B
Responsibilities
OEM Strategy Development: Develop and execute marketing strategies for OEM market segments aligned with company goals and industry trends
Market Analysis: Analyze market data to identify opportunities, understand competitors, and assess OEM customer needs
Partner Relationship Management: Build and maintain strong relationships with key OEM partners and ensure effective product positioning
Product Positioning: Work with product teams to align offerings with OEM needs and support positioning efforts
Marketing Campaigns: Plan and execute campaigns with Portfolio Marketing, including digital content, trade shows, and promotional activities to drive awareness and demand
ROI Analysis: Evaluate marketing initiatives and ensure strong return on investment
Budget Management: Oversee the OEM strategic marketing budget and allocate resources effectively
Team Leadership: Lead and develop a marketing team through clear direction, influence, and strategic guidance
Reporting: Provide regular performance updates to industry, marketing, and sales leadership
Product Launch: Partner with Portfolio Marketing to support major product launches and optimize product portfolios for global and regional needs
Strategy Development: Support development of the Rockwell Automation Industry Strategic Plan (BSR)
Voice of Customer: Engage with customers to identify trends and translate insights into future investment opportunities
Qualification
Required
Bachelor's Degree in Relevant Field
Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening
Preferred
Bachelor's degree preferably in engineering or marketing, MBA preferred
Typically requires 5+ years of marketing experience in End-user/OEM Marketing/Strategy Development Roles
Substantial experience in the OEM space for the automation market, including selling to OEMs
Experience developing and executing successful marketing strategies in the OEM segment
5+ years of experience with the OEM industry, including key players and market trends
In-depth knowledge of the Discrete, Hybrid, and Process sectors
Benefits
Health Insurance including Medical, Dental and Vision
401k
Paid Time off
Parental and Caregiver Leave
Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
Company
Rockwell Automation
Rockwell Automation specializes in industrial automation and information, makes its customers more productive.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$500MKey Investors
Public Service Commission of Wisconsin
2025-05-16Post Ipo Debt· $500M
2023-07-12Grant
1978-01-13IPO
Leadership Team
Blake Moret
Chairman and Chief Executive Officer
Christian Rothe
Senior Vice President & Chief Financial Officer
Recent News
The Motley Fool
2026-01-25
2026-01-23
The Motley Fool
2026-01-23
Company data provided by crunchbase