Fitt Insider · 4 days ago
Head of Sales & Revenue Growth
Fitt Insider is a specialized recruitment firm partnering with leading health, fitness, and wellness companies. They are seeking a Sales & Revenue Growth Manager to drive top-line revenue across all channels, focusing on customer acquisition, conversion, retention, and lifetime value while ensuring predictable and scalable revenue growth.
Health Wellness & Fitness
Responsibilities
Own 100% of revenue performance across all offerings (memberships, services, packages, medical/wellness services, events, retail, add-ons)
Set and manage monthly, quarterly, and annual revenue targets
Build revenue forecasts, dashboards, and reporting systems
Identify and execute new revenue streams, pricing strategies, packaging, upsells, and cross-sells
Ensure predictable, repeatable, and scalable revenue growth
Lead paid acquisition strategy across Meta, Google, TikTok, YouTube, and emerging platforms
Own Customer Acquisition Cost (CAC) targets and ROI
Oversee funnel strategy, landing pages, conversion tracking, creative testing, and optimization
Manage agencies or in-house teams as needed
Drive organic lead generation through social media, content, SEO, referrals, and community initiatives
Partner with brand and content teams to align messaging with conversion goals
Build systems that convert organic engagement into measurable revenue
Own email and SMS strategy end-to-end, including:
Lead nurture sequences
Conversion campaigns
Retention and reactivation
Design and manage end-to-end sales funnels from first touch to close
Own lead qualification, follow-up systems, conversion optimization, and close rates
Build SOPs for inbound and outbound sales processes
Ensure seamless handoff between marketing, sales, and operations
Track and optimize KPIs such as conversion rate, close rate, LTV, churn, and retention
Plan and execute external events, pop-ups, workshops, brand activations, and partnerships to generate new leads
Own off-site and community-based growth strategies (corporate wellness, local partnerships, influencers, referral partners)
Develop systems to capture, nurture, and convert event-generated leads
Measure ROI of all events and partnerships
Own all revenue-related reporting and analytics
Track performance across channels and adjust strategy quickly
Use data to drive decisions, experiments, and optimizations
Present clear insights and recommendations to leadership
Qualification
Required
7–10+ years of experience in sales, revenue growth, or performance marketing leadership
Proven track record of owning and scaling revenue
Strong understanding of paid ads, funnels, email/SMS, organic growth, and attribution
Experience with events, partnerships, and community-based lead generation
Analytical, strategic, and execution-focused
Comfortable in a fast-growing, founder-led environment
Preferred
Wellness, fitness, medical, hospitality, or lifestyle brand experience a strong plus