Bayer · 6 days ago
Global Senior Brand Director, Oncology
Whippany, NJ
Full-time
Onsite
Lead/Staff, Director/Executive
$229K/yr - $343K/yr
5+ years expBayer is a visionary company striving to solve the world’s toughest challenges in health. They are seeking a Global Senior Brand Director for Oncology to support global product teams in designing and executing brand strategies to commercialize their portfolio of products, ensuring effective marketing capabilities and stakeholder value.
BiotechnologyChemicalHealth CareLife SciencePharmaceutical
Responsibilities
Lead and contributes to effective development and implementation of marketing strategies of the asset to enable world class commercialization plans
Lead development of brand plans and manages interface to markets in the development of integrated brand plan
Lead development of segmentation strategies (HCP and patient) and targeting framework
Lead development of the unbranded and branded key message framework, message architecture, and integrated brand communications strategy (HCP and Patient) incl. training guidance in collaboration with key markets
Develop Unbranded and Branded campaign in line with the brand positioning
Champion global brand alignment by advising affiliates on brand strategy
Coordinate the interface to markets for learning cycles and best practice sharing
Develop, deliver and evaluate integrated omnichannel plan and promotional guidance across multiple channels incl. leading global external initiatives and events (e.g. congress)
Lead development of Digital Health solutions that will drive differentiation and improve stakeholder’s experience
Coordinate consolidation and interpretation of market understanding and competitive environment of the brand therapeutic landscape and implication on Brand development and messaging
Provides strategic input into brand forecasting and business planning processes and partners with brand readiness team in the development of business cases for LCM and launch readiness
Ensures resource prioritization and budget management for global commercial activities and takes enterprise view in resource allocation
Monitor, revaluate, and implement corrective measures to global deliverables using data-driven mindset
Manages key agencies
Qualification
Required
Minimum: BS or BA
International/Global Strategic Brand Management experience
Successful global or regional marketing experience is required
Experience in managing external collaborations
Excellent Communication Skills – Written and Verbal English Language
Experience working in matrix-based teams. Strong collaboration/relationship-building skills and ability to engage across multiple functions
Demonstrated Cross-Functional Leadership Capabilities
Experience in Oncology is required
Preferred
PhD, MBA, or advanced degree preferred
5+ years of experience working in key therapeutic areas in CV, WH, Ophthalmology, or Oncology is preferred
Experience commercializing in key PT markets preferred
Experience in a customer-facing position is a plus
Benefits
Health care
Vision
Dental
Retirement
PTO
Sick leave
Company
Bayer
Bayer is a life science company that specializes in the areas of health care and agriculture.
10001+ employees
H1B Sponsorship
Bayer has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (62)
2024 (71)
2023 (76)
2022 (141)
2021 (138)
2020 (117)
Funding
Current Stage
Public CompanyTotal Funding
$9.34BKey Investors
Bank of AmericaBill & Melinda Gates FoundationTemasek Holdings
2025-09-26Post Ipo Debt· $331.5M
2024-12-06Post Ipo Debt· $5.29B
2022-11-08Grant· $12M
Leadership Team
Wolfgang Nickl
Member of the Board of Management of Bayer AG and CFO
Abi Abitorabi
VP, CGT Platform Implementation Lead
Recent News
Morningstar.com
2026-01-20
Company data provided by crunchbase