MUSC Health · 2 days ago
Director of Marketing & Communications
Lancaster, SC
Full-time
Hybrid
Lead/Staff, Director/Executive
5+ years expMUSC Health is a dynamic and fast-growing team seeking a Director of Marketing & Communications to lead integrated marketing for their Catawba division in upstate South Carolina. The role involves developing marketing strategies, managing budgets, cultivating media relations, and overseeing digital marketing efforts to enhance brand visibility and stakeholder engagement.
Health CareHospitalMedical
Responsibilities
Develop and execute comprehensive marketing and communications strategies aligned with MUSC Health's goals and objectives
Develop and manage the marketing and communications budget for the Catawba Division hospitals, ensuring efficient allocation of resources and maximizing return on investment (ROI) for all marketing initiatives
Cultivate meaningful relationships with local media outlets and proactively pitch story ideas to secure positive coverage for MUSC Health
Write brand-inspired press releases. Serve as the primary spokesperson for the hospitals in media inquiries and crisis communications situations
Monitor local and national press for relevant marketing, health care, and competitor news
Pitch stories to MUSC’s proprietary publication, The Catalyst, internally
Lead local digital marketing efforts, including website management, social media content development, email marketing campaigns, and search engine optimization (SEO) for the Catawba Division
Prepare, coordinate, and implement content and digital efforts for social media channels
Oversee departmental photography and videography needs, edit photos and film footage, and schedule/coordinate shoots
Monitor Google Analytics and other digital tools
Monitor online reputation and engagement metrics to optimize digital initiatives continuously
Oversee the consistent implementation of MUSC Health's brand guidelines across all marketing and communication materials for the Division
Ensure that brand messaging is compelling, authentic, and resonates with the local communities served by the hospitals
Implement strategies to monitor, protect, and enhance the reputation of MUSC Health's hospitals and clinics in the Catawba Division
This involves monitoring and answering online reviews, feedback, and social media mentions to address any negative sentiment promptly and proactively
Collaborate with departmental leaders to identify areas for improvement and implement solutions to enhance patient satisfaction and loyalty
Develop a plan to increase online scores
Collaborate with internal stakeholders to create engaging and informative content highlighting MUSC Health's clinical expertise, patient stories, community outreach efforts, and health care innovations
This may include articles, blog posts, videos, photos, etc
Write, edit, and proofread copy for various purposes—design advertising collateral material within brand guidelines for those that cannot go to Design
Collaborate with external design and/or production firms
Develop partnerships and sponsorships with community organizations, businesses, and events to increase MUSC Health's visibility and involvement in the local area
Coordinate health education seminars, wellness initiatives, and other outreach activities
Provide promotional and logistical support
Plan marketing-related events that showcase the hospitals
Provide promotional and logistical support for special events and community outreach projects (health fairs and other consumer-targeted community outreach activities)
Attend to special event implementation and follow-up details, collaborating with internal personnel and external resources as needed
Employ project management techniques, track and report marketing expenditures, serve as marketing liaison and support to local leaders and enterprise departments, and track invoices and spending
Develop and implement a comprehensive physician onboarding program to ensure smooth integration of new physicians into MUSC Health's hospitals in Lancaster, Chester, and Indian Land, SC
Collaborate with human resources, medical staff services, and department leaders to schedule online presence, photo and video shoots, and opportunities
Provide collateral, content and digital and online presence
Utilize data analytics and key performance indicators (KPIs) to evaluate the effectiveness of marketing and communications efforts
Generate regular reports and insights to inform decision-making and drive continuous improvement
Arrange proposals and presentations
Proactively identifies and brings forward growth opportunities, improved visibility, brand recognition, and customer service improvement in accordance with hospital leadership
Qualification
Required
Minimum of 5 years in marketing or closely related profession
Skilled in project management, writing, campaign development, digital and traditional media
Works collaboratively with a variety of professionals
Excellent verbal/written communication skills
Bachelor's degree in marketing or related field
Preferred
Health care marketing experience
Master's degree
Company
MUSC Health
MUSC Health provides health-care services through its patient- and family-centered care, education, research, and various partnerships. It is a sub-organization of Medical University of South Carolina.
Founded in 1824Charleston, South Carolina, USA
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$133MKey Investors
Armadale Capital
2019-12-19Debt Financing· $133M
Leadership Team
Erik Summers
Chief Medical Officer
Recent News
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2026-01-16
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