LECO · 14 hours ago
Marketing Communications Intern
St Joseph, MI
Internship
Onsite
InternLECO is a leader in the development and production of world class laboratory instruments. They are seeking a highly motivated Marketing Communications Intern to focus on social media content creation and competitive analysis.
ElectronicsIndustrialManufacturing
Responsibilities
Capture & Produce: Filming short-form video (Reels/Stories) and taking high-quality photos that showcase our lab instruments and company culture
Edit & Format: Independently producing polished social content, ensuring it meets brand guidelines and platform trends
Asset Management: Organizing and tagging digital content to maintain a high-functioning marketing library for future use
Identify Opportunities: Proactively spotting "in-the-moment" content opportunities within our facility without being prompted
Product Assessments: Conducting independent research to draft side-by-side comparisons of competitor instruments versus LECO products
Gap Analysis: Identifying and documenting specific areas where competitors lead or lag, helping our team understand market opportunities
Strategic Reporting: Summarizing complex competitive findings into clear, simple formats (such as "battlecards" or "cheat sheets") for the sales and marketing teams
Cross-functional Outreach: Collaborating with product experts and other internal teams to gather technical data for content or research
General Marketing Support: Assisting with additional digital and traditional marketing activities as assigned
Qualification
Required
Currently pursuing a bachelor's degree in Marketing, Communications, Advertising, Graphic Design, or a related field
Strong interest in social media and digital marketing, especially Instagram
Familiarity with social media platforms and basic content creation (photo, video, or graphics)
Exposure to digital marketing concepts such as social media, email marketing, or analytics through coursework, projects, or internships
Comfortable learning and using basic analytics or reporting tools with guidance
Clear written and verbal communication skills
Organized, dependable, and able to manage multiple tasks
Self-motivated with the ability to work independently and collaborate with teams
Preferred
Digital marketing certification or relevant coursework is a plus, but not required
Company
LECO
Laboratory Equipment Company introduced the first rapid carbon determinator for the American iron and steel industry.
Founded in 1936
1001-5000 employees
Funding
Current Stage
Late StageRecent News
Company data provided by crunchbase