Lifecycle Marketing Manager (Waypoints App) jobs in United States
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Sandboxx · 5 days ago

Lifecycle Marketing Manager (Waypoints App)

positionMiddleburg, VA
timeFull-time
remoteHybrid
seniorityMid, Senior Level
date4+ years exp

Sandboxx builds consumer technology that supports service members and their families across the full military life cycle. They are seeking a Lifecycle Marketing Manager to lead engagement across the Waypoints platform by designing and optimizing user journeys that enhance retention and conversion.

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Comp. & Benefits

Responsibilities

Build journeys that deepen engagement across app features and content
Design lifecycle programs that drive subscription conversion and renewal
Translate behavioral data into improvements in onboarding, retention, and engagement
Create scalable playbooks and testing frameworks for continuous optimization
Partner with Community, News, and Partnerships to strengthen the user experience and increase subscriber value
Design the Journey: Build and manage the Waypoints lifecycle across onboarding, activation, engagement, retention, and renewal
Grow Subscriptions: Launch automated campaigns that convert free users into paying subscribers and reduce churn
Create Multi-Channel Campaigns: Use email, push, and in-app messaging to guide users toward relevant features, partners, and premium experiences
Experiment and Learn: Develop and run A/B tests to identify what drives engagement and subscription growth
Collaborate Cross-Functionally: Partner with Product, Design, Partnerships, and Community to align lifecycle efforts with feature launches and campaigns
Measure What Matters: Track activation, engagement, subscription conversion, and retention metrics to identify growth opportunities

Qualification

Lifecycle marketingCRM experienceMobile app experienceIterableAnalytical skillsMilitary lifeProject managementCommunication skillsCross-functional collaboration

Required

4 to 6 years of lifecycle marketing or CRM experience
Proven success driving engagement and retention for a subscription-based product
Experience working with a mobile app and understanding mobile user behavior
Hands-on experience with Iterable (required)
Strong analytical skills with experience using data to shape lifecycle strategy
Excellent project management and communication skills
Comfortable working across multiple teams in a fast-moving environment

Preferred

Experience with or understanding of military life is a plus

Benefits

Competitive salary and equity incentive plan
401(k) with company match
Top-tier health, dental, and vision coverage for you and your family
Flexible PTO and paid parental leave

Company

Sandboxx

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Sandboxx is a military media and technology company.
dateFounded in 2013
location
Arlington, Virginia, USA
people-size51-200 employees
web-link
http://www.sandboxx.us/

Funding

Current Stage
Growth Stage
Total Funding
$13M
Key Investors
Boathouse Capital
2021-12-01Private Equity· $8M
2017-06-01Series B· $3M
2015-04-12Non Equity Assistance

Leadership Team

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Sam Meek
Founder & CEO
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Swamy R
Co-Founder, COO & CTO
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Company data provided by crunchbase