Wpromote · 3 days ago
Associate Director, Social B2B
United States
Full-time
Remote
Senior Level, Lead/Staff
$100K/yr - $115K/yr
3+ years expWpromote is a leading digital marketing agency that focuses on innovative strategies for B2B clients. The Associate Director, Social B2B will develop and execute data-driven social strategies to support pipeline growth and mentor a team of social managers in the future.
AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO
No H1B
Responsibilities
Leading day-to-day social strategy development and activation for assigned B2B clients, under the guidance of senior leadership
Supporting the leadership and development of B2B paid social managers, with a focus on executional excellence, growth, and client satisfaction
Translating B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages
Executing and optimizing multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting
Partnering with analytics, paid search, and programmatic teams to deliver integrated demand generation programs
Supporting measurement and reporting efforts by tying paid social performance to lead and pipeline indicators using tools such as Salesforce, HubSpot, Marketo, or Pardot
Coaching junior team members on B2B best practices, including audience strategy, creative testing, messaging frameworks, and performance analysis
Contributing to onboarding and training materials to ensure consistency in campaign execution and client experience
Assisting with B2B new business efforts, including research, POV development, and pitch support
Preparing client-facing performance recaps and insights, with guidance from Directors, translating results into clear business implications
Staying current on platform updates and innovations across LinkedIn, Meta, Reddit, X, and other B2B-relevant environments, and recommending opportunities to test new features or targeting approaches
Qualification
Required
3-5 years of experience in paid social media advertising, with a strong focus on B2B, SaaS, or lead generation programs
Demonstrated experience executing full-funnel B2B social campaigns that support pipeline and lead quality goals (MQLs, SQLs, efficiency metrics)
1-2+ years of experience mentoring or managing junior team members or project pods
Strong hands-on expertise in LinkedIn Ads and Meta, with familiarity across additional B2B platforms and targeting strategies (ABM, firmographics, CRM lists)
Working knowledge of B2B analytics and martech ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar)
Solid understanding of B2B creative strategy, testing methodologies, and messaging for professional and buying committee audiences
Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager
Strong communication skills, with the ability to clearly articulate performance insights to internal teams and clients
Bachelor's degree in Marketing, Business, Analytics, or a related field
Benefits
Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options*
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits and more!
Company
Wpromote
Wpromote is an online marketing firm specializing in digital marketing and customer acquisition.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
ZMCShamrock Capital Advisors
2022-10-26Private Equity
2022-10-26Acquired
2018-03-13Private Equity
Leadership Team
Michael Block
Chief Operating Officer
Dennis Ngin
Vice President, Digital Experience
Recent News
2026-01-21
Marketing Dive
2026-01-16
2026-01-06
Company data provided by crunchbase