Ashford Communities · 3 days ago
Marketing Strategy & Operations Manager
Houston, TX
Full-time
Onsite
Mid, Senior Level
3+ years expAshford Communities is seeking a Marketing Strategy & Operations Manager to lead the execution, coordination, and operational effectiveness of the marketing function across their multifamily portfolio. This role focuses on translating company priorities into clear marketing plans while managing day-to-day marketing operations and ensuring measurable impact on occupancy and leasing performance.
Property ManagementReal EstateRental PropertyResidential
Responsibilities
Own the execution of marketing initiatives across the portfolio, ensuring alignment with company priorities set by executive leadership
Translate high-level direction into clear scopes, timelines, owners, and deliverables
Manage and prioritize the marketing project pipeline, ensuring focus on the highest-impact work
Ensure marketing campaigns, programs, and assets are delivered on time and meet quality standards
Function as the operational backbone of the marketing department, bringing structure, cadence, and accountability
Manage and coordinate day-to-day work for global marketing resources (call center team, web development, graphic design, and marketing support roles)
Assign work, clarify expectations, and monitor throughput and quality
Serve as the primary point of coordination between U.S.-based leadership and global team members
Partner with IT / Operational Excellence leadership as responsibilities shift or evolve (including potential future transition of call center oversight)
Oversee execution of key marketing channels, including:
Ensure campaigns are consistent, well-coordinated, and properly rolled out to the field
Work closely with Sales Enablement & Field Marketing leadership to ensure marketing efforts support leasing realities
Own marketing dashboards, reporting, and performance tracking
Monitor lead flow, conversion trends, campaign effectiveness, and operational KPIs
Surface trends, issues, and opportunities to executive leadership
Ensure marketing decisions are informed by data, not just activity
Partner closely with Operations, IT/R&D, Sales Enablement, and Property Leadership
Serve as the marketing liaison for operational initiatives that require communication, rollout, or change management
Ensure consistent messaging, execution standards, and expectations across the portfolio
Support evaluation, implementation, and governance of marketing tools and vendors
Ensure tools are used consistently and effectively
Monitor vendor performance and value delivered
Support budget tracking and spend monitoring within guardrails set by executive leadership
Ensure marketing dollars are tied to measurable outcomes
Qualification
Required
3–5+ years of experience in marketing, operations, or a related execution-focused leadership role
Proven ability to manage complex workflows and multiple initiatives simultaneously
Strong organizational, prioritization, and project management skills
Experience coordinating work across distributed or global teams
Comfort operating in a fast-paced, evolving environment with imperfect information
Strong written and verbal communication skills
Data-literate with the ability to interpret dashboards and performance metrics
Experience in multifamily, real estate, or service-based industries
Exposure to digital marketing channels (ILS, SEO/SEM, paid media, websites)
Preferred
Experience working closely with operations or sales teams
Familiarity with process improvement, operational excellence, or systems thinking
Benefits
Health insurance
Plenty of coffee
Snacks
Medical – United Healthcare & MEC Plan
Dental
Vision
Life Insurance
Short-Term Disability
Supplemental Hospital & Accident Insurance
EAP Program for Employees & Family Members
Paid Holidays
PTO: Vacation & Sick Time
Learning & Career Development Programs
Leadership Development with Ashford University
Quarterly Community Give-Back Events
Company
Ashford Communities
Ashford Communities is a real estate firm that specializes in property management services and offers residential apartments.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Ashok Kumar
CEO & Founder
Steve Davis
Chief Operating Officer
Company data provided by crunchbase