Everyday Health Group · 1 week ago
Director, Lifecycle Marketing
United States
Full-time
Remote
Lead/Staff, Director/Executive
$100K/yr - $140K/yr
5+ years expEveryday Health Group is a part of Ziff Davis, focused on health and wellness. They are seeking a Director of Lifecycle Marketing to lead and oversee strategy and execution of customer lifecycle across various engagement channels, while aligning efforts with revenue goals and optimizing user experiences.
AdvertisingAdviceFitnessMarketingPublishingWellness
Responsibilities
Lead the DailyOM lifecycle marketing team (2 direct reports) with the goal to grow the unpaid marketing revenue line for the business, empowering the team to deliver exceptional campaign execution and reactivation program performance
Partner with Course Development, Editorial, Product, BI, and Design to ensure that the objectives and efforts of the team are aligned with the organization’s goals
Maximize DailyOM addressable audience to provide a top tier brand experience while driving revenue to increase repeat purchase rate. Monitor and optimize segmentation and frequency capping, ensuring messages reach the right customer at the right time
Manage the DailyOM customer lifecycle from new user onboarding through retention. Continuously optimize triggered lifecycle programs for maximum conversion and LTV
Own the end-to-end SMS and mobile messaging strategy. Lead the development of high-impact SMS workflows while ensuring strict adherence to all regulations. Partner with technical teams to maintain seamless opt-in/opt-out synchronization to minimize carrier filtering and maximize mobile ROI
Strategically grow the subscriber lists across all owned channels, working cross-functionally to develop new ways to promote the DailyOM newsletters, SMS, and subscription product
Work closely with the Paid Acquisition team to ensure there is a continuous funnel of new-to-file customers to fuel our email engine, continuously optimizing the onboarding funnel and measuring LTV of customer cohorts
Conceptualize, develop, and launch new and innovative marketing programs and products to drive audience growth, increase engagement, and grow the subscriber list with key interests
Work with VP of Consumer Marketing to manage budget and revenue forecast for DailyOM. Provide reports and insights to leadership on a weekly basis
Develop and distribute robust reporting to communicate learnings from the past and articulate go-forward opportunities. Work with the BI team to kick off new dashboards and predictive modeling
Maintain expert-level knowledge of deliverability best practices, ISP/Carrier requirements, and global industry compliance (CAN-SPAM, GDPR, CCPA/CPRA, TCPA, and CASL). Actively monitor sender reputation, inbox placement, and 10-digit long code (10DLC) or Short Code registration status. Work with vendors to ensure optimal email hygiene and SMS opt-in/opt-out integrity
Support management of the ESP and SMS platform relationships. Work closely with Everyday Health leadership for contract renewals and additional SOW work
Qualification
Required
5-7 years of experience in marketing, including campaign set-up, segmenting audiences, curating and writing copy, and analyzing performance
Prior direct marketing experience a plus
Strong analytical and quantitative skills
Strong project management and leadership skills
Ability to manage multiple projects, set priorities and meet deadlines
Preferred
Experience within an ESP and with Google Analytics is preferred
Benefits
Comprehensive medical, dental and vision coverage
Life and disability benefits
Flexible Spending Accounts (FSAs)
401(k) with company match
Employee Stock Purchase Plan
Work-life balance with Flexible Time Off
Volunteer Time Off
Paid holidays
Family building and caregiving support
Generous Family Care and Parental leave
Fitness Reimbursement
Access to wellness programs
Company
Everyday Health Group
Everyday Health is a recognized leader in patient and provider education and services.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$92.73MKey Investors
TCVScale Venture Partners
2016-10-21Acquired
2014-04-04IPO
2013-10-01Secondary Market
Leadership Team
Greg Chang
VP, Provider Services
Recent News
Company data provided by crunchbase