Software Resources · 6 days ago
Director, Ad Sales Marketing
New York, NY
Contract
Onsite
Director/Executive
$88/hr - $94/hr
6+ years expSoftware Resources, Inc. is seeking a Director, Ad Sales Marketing for a major corporation in New York City. This role focuses on executing the strategy for Campaign Manager, driving user engagement and satisfaction, and creating sales collateral while ensuring alignment with business goals.
Human ResourcesRoboticsSoftwareStaffing Agency
Responsibilities
Execute the strategy for Campaign Manager set forth by the VP of Ad Sales, Marketing & Partnerships is implemented across all cross-functional teams (Product, Ops, Sales Enablement, Pricing & Planning) advocating for the voice of Sales and Customer Success
Focus on driving engagement, satisfaction, and retention of all users on the platform via customer communication driving product adoption and sales engagement
Analyze customer & revenue data (with a focus on lead / revenue, building, documenting, and implementing processes across sales)
Ensure customer success efforts align with business goals - including but not limited to overall platform health and new feature releases / roadmap implementation
Translate product features into compelling customer benefits, creating sales collateral, decks, and marketing copy, owning the the creation and ongoing refinement of sales training decks and platform narratives (e.g., pitch decks, solution overviews, use-case decks)
Develop modular, reusable sales resources that clearly communicate platform capabilities, differentiation, and value
Translate technical and product functionality into clear, benefit-driven messaging for Sales and Customer Success
Create and maintain platform enablement materials, including:
Product overview decks
Use-case and vertical-specific decks
Competitive comparison and battlecards
Customer case studies and proof points
One-pagers, FAQs, and release summaries
Support product launches and updates with customer- and sales-ready materials
Ensure consistency in messaging across sales, CS, marketing, and customer communications
Drive to revenue objectives and scale a high growth line of business
Facilitate client success via education, evangelizing the platform, and driving platform adoption
Partner with marketing on program design to improve advertiser experience, activation, and retention rates
Qualification
Required
6+ years of experience in Customer Success, Account Management, Product Marketing, or Sales Enablement
Proven track record creating high-quality sales decks and platform enablement materials
Strong understanding of SaaS platforms and customer lifecycle metrics
Ability to distill complex products into compelling narratives
Excellent written, visual, and verbal communication skills
Comfortable operating in fast-moving, transitional environments
Demonstrated ability in Sales, Customer Success, Account Management and/or Client Services
Skilled in process design, systematizing at scale and anticipating challenges
Ability to recognize opportunities and to proactively seize them to drive impact, while prioritizing and making appropriate tradeoffs when deciding the best course of action
Ability to communicate clearly in all forms, to explain complex concepts simply and concisely, and to adjust narrative based on audience
Product and technical aptitude with demonstrated experience translating customer needs into platform features & solutions
Excellent interpersonal skills with ability to build authentic business relationships and deal effectively with relational challenges as they arise
A strong interest in providing solutions for marketers and growing businesses
Experience with Ad Tech software or other scaled advertising models
Benefits
Medical, dental, and vision coverage
A 401(k) with company match
Short-term disability
Life insurance with AD&D
Company
Software Resources
Software Resources is a staffing and recruiting company specializing in IT and human resource services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Tammy Giaimo
CEO
Recent News
Business Journals
2023-06-12
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