AdventHealth · 1 day ago
Manager, Digital Strategy (Community Impact + Partnerships)
Altamonte Springs, FL
Full-time
Onsite
Senior Level
$84K/yr - $156K/yr
7+ years expAdventHealth is committed to uplifting individuals in body, mind, and spirit. They are seeking a Manager of Digital Strategy to enhance digital patient experiences through effective marketing strategies and manage digital marketing plans to achieve business goals.
Health CareHospitalOnline Portals
Responsibilities
Enhances digital patient experiences with multi-touch marketing efforts, demonstrating clear ROI for B2C and B2B efforts
Evaluates and demonstrates the business impact of digital marketing strategies
Shows the impact of digital programs via reports and dashboards, tracking demand, leads, conversions, and KPIs
Maps patient journeys and documents paths to service/purchase for all lines
Manages and implements digital marketing plans leveraging CRM to target lead and pipeline goals, markets, audiences, and digital assets
Continuously monitors market and competitive analyses to inform strategy
Leads Digital Strategy Specialists in executing marketing initiatives across web, social media, and email platforms
Oversees end-to-end campaign management for all service line marketing campaigns
Implements optimization tactics based on media mix, bidding, keyword research, ad copy A/B testing, and landing page optimizations for high conversion rates
Ensures project timelines and budgets align with offline marketing efforts and brand assets
Monitors, tracks, and updates trends impacting business strategies
Collaborates with service line leadership, marketing staff, business development, and physicians to educate them on digital marketing best practices
Other duties as assigned
Qualification
Required
Excellent customer services skills, and the ability to build rapport and relationships across administrators, team members, physicians, customers/patients, vendors and the community
Proven ability to be successful in a matrixed organization and lead across a variety of leadership/management structures, internal teams (IT, Business, Finance), and partners/vendors
Knowledge of CRM/PRM systems, content management systems, browser applications, Search Engine Optimization (SEO), social media, mobile and web analytics tools
Bachelor's
7+ years of experience
Experience leading successful marketing campaigns and advanced customer/patient experiences that deliver downstream ROI
Benefits
Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance
Paid Time Off from Day One
403-B Retirement Plan
4 Weeks 100% Paid Parental Leave
Career Development
Whole Person Well-being Resources
Mental Health Resources and Support
Pet Benefits
Company
AdventHealth
AdventHealth is a nonprofit healthcare system providing whole-person care through hospitals, clinics, and virtual services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$0.25MKey Investors
Florida Blue FoundationKentucky Opioid Abatement Advisory Commission
2025-09-15Grant
2023-10-05Grant· $0.25M
Leadership Team
Clifton Scott
COO Flagler | St. Johns Market
Bela Nand
Chief Medical Officer
Recent News
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