Hudson Rouge · 6 days ago
Director, Audience Analytics & Insights
Utica-Rome Area
Full-time
Hybrid
Director/Executive
$75K/yr - $180K/yr
6+ years expHudson Rouge is a luxury boutique marketing and communications agency that focuses on luxury brands. They are seeking a Director of Audience Analytics & Insights to lead strategic data analysis and storytelling that informs effective marketing programs for a Fortune 100 automotive manufacturer.
AdvertisingMarketingWeb Design
Responsibilities
Client Partnership & Strategic Consultation: Serve as a trusted advisor for senior clients, proactively identifying their business challenges and translating them into analytical roadmaps; act as the bridge between technical findings and executive stakeholders
Audience Discovery: Architect the approach to mine and analyze large amounts of data to extract core insights regarding customer demographics, psychographics, and other relevant data
Strategic Storytelling: Oversee and craft the visualization of data to tell the right data story for a non-technical audience, expertly translating raw code outputs into strategic narratives for Senior Management and clients
Advanced Data Extraction: Query required data across multiple databases (e.g., Snowflake and Databricks) using code (e.g., SQL, Python, R) to access granular audience data without reliance on pre-made dashboards. Expertly combine data across multiple data types (flat files, extracts, unstructured data, etc.) to generate insights. Set the standard for code efficiency and query logic within the team
Data Engineering & Quality: Proactively identify data definition and quality issues within the warehouse (Snowflake) and provide appropriate resolution through code, collaborating with engineering teams to prevent future discrepancies
Exploratory Analysis: Conduct rigorous exploratory data analysis (using Python or R) to answer high-stakes business questions and generate actionable insights
Ambiguity Management: Ability to lead the team through directional, undefined requests, and unstructured data environments to build concrete consumer insights
Qualification
Required
Bachelor's degree in Marketing, Business Analytics, Mathematics, Economics, or related field
6-8+ years of experience in data analytics, consumer/market research, management consulting, or marketing analysis
Ability to work on-site in Detroit, MI or New York, NY
Proficiency in SQL and one programming language (Python or R)
Creative thinking with the ability to create concise themes and stories in analytic deliverables for C-Level audiences
Experience automating data visualization (e.g., PowerBI) to make client deliverables more insightful and efficient
Theoretical understanding from university or self-taught courses, exploratory data analysis, hypothesis testing (bonus: statistical modelling)
Experience working within Snowflake and/or Databricks environments
Ability to deeply understand the business problem first, before jumping into the technology and methods
Prioritize and work on multiple projects while meeting deadlines; work collaboratively with teammates and clients to achieve common business goals
Familiarity with segmentation, survey data, and third-party research tools (e.g., mTAB, Polk, JD Power) is a strong plus
Familiarity with CRM, website analytics, and visualization tools like Adobe Analytics, Salesforce, PowerBI, etc
Willingness and ability to pick up new tools, technologies and methods
Preferred
Automotive Marketing background is highly preferred
Benefits
Competitive benefits package
Company
Hudson Rouge
Hudson Rouge is an award winning creative agency specializing in luxury.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Janet Oak
Chief Strategy Officer (CSO)
Lara O'Shea
Chief Strategy Officer (CSO)
Recent News
Media Post
2025-11-07
2025-10-23
2024-12-05
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