Hudson Rouge · 3 days ago
Director, Marketing Data & Analytics
Utica-Rome Area
Full-time
Hybrid
Director/Executive
$75K/yr - $180K/yr
6+ years expHudson Rouge is a luxury boutique marketing and communications agency that specializes in luxury brands. They are seeking a technical analytics leader to modernize their measurement planning and strategy, transitioning from manual workflows to a modern data science environment and providing insights to a Fortune 100 automotive manufacturer.
AdvertisingMarketingWeb Design
Responsibilities
Modernization of Reporting: Transition existing manual reporting processes into automated workflows using Python/R and/or SQL
Performance Analysis: Ongoing analysis of initiative performance to provide data-driven optimization recommendations across marketing programs
Process Definition: Develop and document new measurement methodologies, test designs, and data requirements in a previously undefined environment
Data Engineering & Quality: Identify data definition and quality issues within the warehouse (Snowflake) and provide appropriate resolution through code
Measurement Strategy: Work with internal teams to ensure tracking needs are met and define business logic to drive marketing campaign design
Exploratory Analysis: Conduct rigorous exploratory data analysis (using Python or R) to answer high-profile business questions and generate actionable insights
Ambiguity Management: Ability to work with directional, undefined requests, and unstructured data environments to build concrete consumer insights
Client Management: Speak with clients to understand their business challenges work with stakeholders to define, and get access to, the data needed
Qualification
Required
Proficiency in SQL and one programming language (Python or R)
Creative thinking with the ability to create concise themes and stories in analytic deliverables
Experience automating data visualization (e.g., PowerBI) to make client deliverables more insightful and efficient
Theoretical understanding from university or self-taught courses, exploratory data analysis, hypothesis testing (bonus: statistical modelling)
Experience working within Snowflake and/or Databricks environments
Ability to deeply to understand the business problem first, before jumping into the technology and methods
Prioritize and work on multiple projects while meetings deadlines; work collaboratively with teammates and clients to achieve common business goals
Familiarity with CRM, website analytics, and visualization tools like Adobe Analytics, Salesforce, PowerBI, etc
Takes initiative to solve problems with minimal direction and ability to operate independently in developing and delivering work
Willingness and ability to pick up new tools, technologies and methods
Bachelor's degree in Marketing, Business Analytics, Mathematics, Economics, or related field
6+ years of experience in data analytics, management consulting, digital media, or CRM/Direct marketing
Ability to work on-site in Detroit, MI or New York, NY
Preferred
Automotive Marketing background is highly preferred
Benefits
Competitive benefits package
Company
Hudson Rouge
Hudson Rouge is an award winning creative agency specializing in luxury.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Janet Oak
Chief Strategy Officer (CSO)
Lara O'Shea
Chief Strategy Officer (CSO)
Recent News
Media Post
2025-11-07
2025-10-23
2024-12-05
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