Pepperdine University · 1 day ago
Assistant Director of Graduate Enrollment Marketing
United States
Full-time
Remote
Mid, Senior Level
$74K/yr - $82K/yr
3+ years expPepperdine University is seeking an Assistant Director of Graduate Enrollment Marketing to support its enrollment marketing strategy. This role involves managing marketing operations, focusing on email communications, content development, and analytics to enhance prospective student engagement and institutional growth.
EducationHigher EducationUniversities
Responsibilities
Develop and manage ad hoc email calendars to support events, application deadlines, info sessions, and yield campaigns in collaboration with admissions and school marketing teams
Support content creation and deployment in Salesforce Marketing Cloud and assist with journey and automation campaigns
Write and edit blog posts, digital content, and promotional copy for enrollment marketing initiatives
Ensure messaging aligns with institutional voice and supports prospective student engagement
Develop and update web and digital content using SEO and AI-informed best practices
Write clear, keyword-rich, and question-based sections that improve visibility and engagement
Ensure content is accurate, optimized, and aligned with institutional messaging, aligning with the institutional voice and supporting prospective student engagement
Plan and coordinate photography, video, and graphic asset production in partnership with the creative team and partners
Ensure timely delivery of high-quality assets that align with campaign objectives and brand guidelines
Support reporting initiatives to evaluate performance for campaigns
Monitor trends, assess engagement, and provide actionable insights to improve effectiveness
Monitor and document the performance of web pages and search visibility, including keyword rankings, backlinks, and SEO/AI-generated search placements and summaries
Support search engine optimization efforts by implementing assigned tasks from the SEO team, including metadata updates, on-page structure, internal linking, and strategic content edits
Make web edits to improve page structure, user experience, and visibility in AI-driven search results
Assist with outreach to external organizations and directories to acquire backlinks. Assist with website edits and content updates as needed
Provide support to marketing teams across schools, including digital marketing, email, and website-specific teams, where additional assistance is needed
Contribute to additional projects and responsibilities in support of Integrated Marketing Communications and broader University initiatives
Contribute to Pepperdine's mission and community through all responsibilities and interpersonal interactions, reflecting a culture of excellence, service, and hospitality
Qualification
Required
Bachelor's degree in marketing, communications, business, or a related field
At least 3 years of professional experience in enrollment marketing
Demonstrated experience working within cross-functional marketing initiatives, preferably in a higher education or mission-driven setting
Strong strategic thinking and analytical skills, with the ability to translate data insights into actionable marketing strategies
Deep understanding of marketing funnels, campaign planning, and performance optimization
Excellent communication and collaboration skills across technical and non-technical teams
Ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment
Strong project management and organizational abilities
Project management tools, CMS platforms (e.g., Modern Campus), and standard office software such as Microsoft Office and Google Workspace
Preferred
Experience working directly within an admissions or enrollment-focused team
Experience in marketing/communications across multiple graduate programs
Familiarity with higher education marketing trends and prospective student behavior
Knowledge of branding, content strategy, and user experience principles
Understanding of search engine marketing, display advertising, and email journey optimization
Experience collaborating with CRM and admissions systems to improve lead nurturing and conversion
CRM systems (e.g., Slate, Salesforce), marketing automation platforms, Google Analytics, SEO platforms (e.g., SEMrush), Digital advertising platforms, Adobe Creative Cloud
Benefits
Robust and highly competitive benefits package
Company
Pepperdine University
Pepperdine University is a Christian university committed to the highest standards of academic excellence and Christian values.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Phil Phillips
Executive Vice President and Chief Operating Officer at Pepperdine University
Jeff Pippin
Senior Vice President and Chief Investment Officer
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