Red Bull · 1 week ago
Director, National Creator Marketing
Santa Monica, CA, USA
Full-time
Onsite
Director/Executive
$115K/yr - $173K/yr
10+ years expRed Bull Media House North America is seeking a Director of National Creator Marketing to oversee creator marketing initiatives. This role involves managing contracts, fostering industry relationships, ensuring compliance, and optimizing partnerships to enhance Red Bull's marketing strategies.
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Responsibilities
Lead negotiations, drafting, and management of contracts with creators and related stakeholders to ensure agreements that are beneficial to all parties
Collaborate with legal teams to ensure all agreements adhere to applicable local, state, and federal laws and regulations, minimizing potential risks for the company
Establish and nurture key relationships within the industry (e.g., agencies, platforms, management teams) to promote education about Red Bull’s distinctive approach to the creator economy and build long-term, strategic partnerships. Maintain industry connections to enable partnerships that align with Red Bull’s marketing goals
Develop and implement efficient processes for contract renewals, tracking key performance indicators (KPIs), and evaluating the success of partnerships, in collaboration with relevant teams
Conduct market research to identify trends and opportunities within the creator marketing landscape, providing valuable insights to guide business decisions
Prepare and deliver reports to senior management on contract status, compliance, and the overall impact of creator marketing initiatives on business performance
Coordinate with internal teams, including marketing, finance, and legal departments, to ensure smooth collaboration and alignment with organizational objectives
Stay up-to-date on industry trends, emerging platforms, and best practices for influencers and creators to sustain a competitive advantage
Build, maintain, and manage strong relationships with agents, managers, organizations and platforms, fostering trust and collaboration
Identify, implement and manage Creator partners at Red Bull events, 3rd Party supported events and bespoke events/projects that feed into the overall Creator Marketing plan
Monitor, track, and report on the performance of nationally contracted creator activations, providing insights and business recommendations
Employ data-driven insights to guide industry strategy and enhance future creator partnerships
Share industry knowledge and best practices with the marketing team
Develop and apply standards and toolkits for Creator Marketing within RBNA, while overseeing usage and process improvements to ensure effective standardization
Qualification
Required
Enthusiastic about the creator space with a minimum of 5 years of experience working directly with talent, ideally including some legal or compliance responsibilities
10+ years of professional experience, preferably in business affairs, legal, and/or compliance
Strong understanding of social media and consumer behavior trends
Proven ability to multitask and excel in a fast-paced environment
Exceptional interpersonal and communication skills to facilitate cross-functional collaboration
A creative mindset combined with an entrepreneurial, solution-oriented attitude
Deep alignment with the Red Bull brand and familiarity with Red Bull products
Charismatic personality with a 'winning and energetic' demeanor that attracts engagement and business opportunities
Comprehensive knowledge of the digital media industry
Hands-on, curious, open-minded, and innovative
Demonstrated leadership abilities, including presentation skills, motivation, influencing, and negotiation
Outstanding sales and collaboration capabilities with strong networking skills; a true 'connector' who builds relationships across borders to benefit Red Bull
Skilled problem-solver and mediator, adept at handling and aligning potential conflicts of interest
Bachelor's degree or equivalent professional experience
Fluency in English is required; proficiency in additional languages is a plus
Benefits
Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet, Legal, and Life Insurance
Tuition Reimbursement
Company
Red Bull
Red Bull is a beverage company that offers energy drinks.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jennifer Tetrick
Senior Communications Manager
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