Achievement Network (ANet) · 1 day ago
Demand Generation Analyst
United States
Full-time
Remote
Mid Level
$66K/yr - $98K/yr
3+ years expAchievement Network (ANet) is a nonprofit organization dedicated to helping all students achieve strong educational outcomes. They are seeking a proactive and data-driven Demand Generation Analyst to manage campaigns, lead nurture, and marketing automation to generate qualified demand for ANet’s assessment products and services.
EducationNon Profit
No H1B
Responsibilities
Build and manage multi-channel campaigns (email, paid media, retargeting, and organic nurture) that generate qualified inbound leads
Grow and engage ANet’s email list through segmentation, content activation, and landing page optimization
Partner with teammates across content, insights, and events to bring new assets (white papers, webinars, guides, Compass materials) into market
Design and maintain automated nurture journeys and follow-up paths that move leads toward MQL and SQL stages
Create retargeting campaigns to re-engage high-intent website visitors and content downloaders
Monitor lead quality and refine MQL definitions, scoring, and routing to ensure alignment with Sales
Manage day-to-day marketing automation, including workflows, routing logic, and campaign setup
Build and maintain funnel dashboards to track performance, share insights, and inform weekly pipeline reviews
Partner with Sales Ops to ensure analysts receive timely, accurate lead handoffs
Develop and own an ongoing 'test & learn' plan across messaging, creative, channels, and segments
Analyze results to improve conversion rates at each stage of the funnel
Share learnings that inform broader GTM strategy and future campaigns
Qualification
Required
3+ years of relevant marketing experience, ideally in demand generation, growth marketing, or digital campaign execution
Expertise in area of focus: Proven ability to run multi-channel campaigns and improve conversion across the funnel. Hands-on experience with marketing automation platforms (HubSpot strongly preferred). You possess the ability to adapt a solution or best practice to the context of a particular stakeholder group (tailoring a recommendation to suit a client organization, an internal team, etc)
Communication: You produce concise, professional writing and communicate with precision with internal and external audiences as appropriate. You can speak fluently about your team's goals, strategies, and objectives and how to map those to day-to-day decisions and activities
Critical Thinking and Data orientation: Strong analytical skills, with experience using dashboards and performance data to optimize campaigns. You prioritize what information is of greatest value, and how choices around sources and framing impact meaning for your stakeholders
Planning and Prioritization: Ability to manage multiple projects, prioritize effectively, and drive work forward in a fast-paced environment. You bring solution-orientation to overcoming more challenging obstacles and to delivering your projects
Commitment to ANet's mission of expanding educational equity and supporting system leaders
Preferred
Experience in K–12 education, edtech, or selling into district/system leader audiences
Familiarity with paid media platforms (LinkedIn, Google Ads, retargeting networks)
Experience with lead scoring, lifecycle stage management, and ABM tactics
Comfort working in cross-functional teams
Benefits
Medical, dental and vision insurance where ANet pays a portion of the cost of these benefits for employees and their families/domestic partner
Generous paid time-off including 10 paid holidays and paid days off between the Christmas and New Year’s holidays
Paid parental leave
Educational expenses reimbursements
Flexible spending accounts
Professional development
A 401(k) plan with a 4% match
Short and long-term disability coverage
Basic life and personal accident insurance
Company
Achievement Network (ANet)
ANet offers more than products and services. We're an expert partner to educational leaders.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$1MKey Investors
NewSchools Venture Fund
2009-09-16Series Unknown· $1M
Leadership Team
Osarugue Michelle Odemwingie
Chief Executive Officer
Amrutha Nagarajan
Chief Service Officer
Recent News
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